Pro Networking for Content Creators & Brands ⋆ [FinCon]

#FinCon21

PRO NETWORKING

EXCLUSIVELY FOR PRO PASS HOLDERS

WHAT IS PRO NETWORKING?

Pro Networking is an exclusive networking opportunity where Pro Pass holders and brands are able to schedule mutually-beneficial meetings in a set-apart meeting space. Since #FinCon21 is a hybrid event, Pro Networking meetings can be scheduled via 1:1 video calls or in person in Austin.

The goal is to connect Pro Influencer level attendees to the companies and brands they want to do business with. The meetings are brief, focused, and scheduled ahead of time based on acceptance by both parties.

Examples of use:
• Establish content exchange partnerships
• Evaluate affiliate marketing relationships
• Discuss sponsorship and advertising opportunities
• Campaign awareness and cross-promotion opportunities

How is Pro Networking more advantageous than planning meetups with companies throughout the conference?

Convenience

With Pro Networking you can get your business taken care of during a focused-window of time. Before FinCon even starts, you can schedule your meetings with brands in advance so you're free to enjoy the rest of the conference and focus on impromptu connections at meetups and in the hallways.

Access

Pro Networking participants get pre-conference access to an exclusive online meeting scheduler where they can meet, vet, and connect with brands interested in mutually-beneficial partnerships or business. You are also invited to participate in an exclusive mixer with brands, speakers, and other Pro Pass holders.

Am I really important enough for some of these companies to want to network with me?

Yes! Your platform reach or size can sometimes be important, but some brands might be looking for content creators within a certain niche to partner with. Check out this interview with USAA and learn about reasons brands might pursue a variety of platform sizes.

Keep in mind also, that Pro Networking includes both financial services companies (e.g. Ally Bank, NEFE) and media service companies (e.g. Mediavine, Aweber). Therefore, part of the reason to participate might be to talk to the companies that you use to run your business.

Is it really worth it for me to pay more for the Pro Influencer Pass just to network with these companies?

You should be able to determine that based on your own goals. For example, if you’re a hobbyist, just getting started, if you primarily offer your own products and services, and/or if you don’t use any new media products or services to run your online business, then the Pro Pass probably isn’t for you.

If on the other hand, you are looking to grow the business side of what it is you do online, then setting up a time to meet with some brands might go a long way.

LEARN MORE

FinCon's Founder, PT, explains the added benefits of the Pro Pass, including ProNetworking and meetings with brands.

Pro Networking is exclusively for attendees with the Pro Pass.

Prior to the event, Pro Pass-level attendees as well as brand representatives will receive access to online meeting scheduling software. Both parties are able to request, approve, and book meetings with each other. It does not matter if either party is in Austin or participating virtually, they will be able to meet.

Both Pro Pass holders and brands are able to block off times when they are not available for meetings, but they also have the potential to fill their entire slate with them.

There will also be a virtual Pro Networking mixer as well as an in-person Pro Networking mixer.

If you’re in Austin, there will be tables set up in a large, socially-distant space for brands and influencers to meet. If either the influencer or the brand rep (or both!) are participating virtually, they will be able to meet via 1:1 video call. 

Content creators who have purchased an in-person or virtual Pro Pass.

Brand reps who have purchased a Pro Networking table and Brand/Industry passes. 

It’s a good idea to bring business cards, your rate sheet, press kit, or anything else that is relevant to show the brand reps who you are.

Are you a brand or sponsor interested in participating in Pro Networking?

Email us at admin@finconexpo.com for more information.

Pro Networking at #FinCon14
Here’s more of what you can expect from FinCon’s newest, exclusive offering: Pro Networking.

What exactly is the Pro Networking?

Pro Networking is an exclusive, two-hour speed networking style event being held at #FinCon14 on Thursday, September 18, 2014 from 4pm to 6pm.

The goal is to connect Pro Pass level attendees (a maximum of 75 people) to the companies and brands they want to do business with. The meetings are brief, focused, and scheduled ahead of time based on acceptance by both parties. Examples of use:

What companies will be participating in the Pro Networking?

So far we have the following companies eligible to participate in Pro Networking:

Credit Karma, NEFE.org, USAA, FeedBlitz, FreeTaxUSA.com, X/Y Planning Network, Quizzle, EverBank, Chase, Ally, Fidelity, LinkSmart, COUNTRY Financial, Experian, Perfect Circle by Jewelers Mutual, Simple.com, T. Row Price.

We are adding more companies each week and expect to have well over 50 brands (in financial and new media services) represented. If you are interested in having a table at Pro Networking, see our sponsorship opportunities here.

What attendees will be participating in the Pro Networking?

Only attendees that have purchased the FinCon Pro Pass or the FinCon Pro Pass + Camp. Register now!

How is the Pro Networking organized?

[IMPORTANT!] Before the conference: Pro Pass level attendees must sign up with the online meeting scheduler, and request and book their meetings. Companies participating will also need to signup with the online meeting scheduler, and can also request and book meetings. Ideally, each Pro Pass attendee and each company will have 8 to 10 meetings scheduled before arriving in New Orleans for #FinCon14. The online meeting scheduler will be accessible starting 10 weeks prior to #FinCon14 (approx. July, 15, 2014).

Online Meeting Scheduler Screenshot

At the conference: Companies participating in Pro Networking will sit at tables in a spacious conference room. Andrea Amir, the on-site coordinator, will announce that the 1st meeting time slot is beginning. Pro Pass level attendees that have scheduled meetings in this 1st time slot will locate the correct company table and begin their meeting with the representatives onsite. After 8 to 10 mins, Andrea will announce that it’s time for the 2nd time slot. Pro Pass level attendees will then have a minute to make their way to the next table and begin their next meeting. This will continue until Pro Networking ends at 6pm.

How is this more advantageous than setting up meetups with individual companies throughout the conference?

Two main reasons:

  1. Convenience – With Pro Networking you get your business done over a focused window of time…eight to ten meetings and you’re then free to enjoy the rest of the conference without worrying about scheduling meetings and missing out on anything.
  2. Access – Pro Networking participants get pre-conference access to an exclusive online meeting scheduler where they can meet, vet, and connect with the other participants interested in doing business.

Am I really important enough for some of these companies to want to network with me?

There’s only one way to find out. In my experience, size or age doesn’t matter as much as relevance and professionalism. Example: If you’re an upstart podcast covering micro-lending, you’re going to be really attractive to a company like Lending Club. Especially if you present yourself well. Pro Networking will give you a chance to do that.

Keep in mind also, that Pro Networking includes both financial service companies (e.g. Credit Karma, USAA) and media service companies (e.g. LinkSmart, FeedBlitz). So part of the reason to participate might be to talk to the companies that you use to run your business.

Is it really worth it for me to pay more for that pass just to network with these companies?

You should be able to determine that based on your own goals. For example, if you’re a hobbyist, just getting started, if you primarily offer your own products and services, and/or if you don’t use any new media products or services to run your online business, then the Pro Networking probably isn’t for you.

If on the other hand, you are looking to grow the business side of what it is you do online, then a seat at these tables is going to go a long way toward helping you find the people that can help you achieve your goals.

Also, remember that Pro Networking is only 1/3 of what you get with the Pro Pass. You also get Pro Sessions (advanced level breakout sessions) and the VIP Mixer. Given that overall value, I think the Pro Pass is a steal (current just $100 more than a standard pass).

Can I just add this onto my FinCon pass if I decide to do so later?

Yes! We’re glad you asked. You can upgrade to a Pro Pass at anytime. Simply email us at admin@finconexpo.com or use our contact form and let us know you’d like to upgrade.

With all these people in one room, am I really going to be able to get a good conversation in with someone?

The room will be spacious and each table will be far enough away to ensure that a quality conversation can be had.

Should I bring anything with me to the Pro Networking?

It’s a good idea to bring a business card, your site’s rate sheet or press kit, and anything else relevant to showcase what you can offer.

What’s the VIP mixer?

The VIP Mixer is an exclusive networking event held at 6pm on Thursday, September 18, 2014 in the Riverview room on the 41st floor of the New Orleans Marriott. Invited to this private event will be keynote speakers, key sponsors, and Pro Pass holders.

Drinks will be served and attendees will be able to mix and mingle freely.