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a new event connecting the women who create Personal Finance content

for women who are established money
  • BLOGGERS
  • PODCASTERS
  • YOUTUBERS
  • INFLUENCERS
  • AUTHORS
  • FREELANCERS
  • ADVISORS
  • COACHES
  • ENTREPRENEURS

July 20, 2023

Hear from these speakers

Bernadette Joy

Crush Your Money Goals®

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Get to know Bernadette Joy

Bernadette Joy is the rich auntie you didn’t know you needed. She launched Crush Your Money Goals® in 2020, a money media company to serve up practical and fun educational content.

In that short time, she’s taught thousands across the country her simple strategies to pay down debt, save more money, invest with confidence and pursue financial peace.

Agree with her strategies or not, there’s no denying her cred: Joy paid off $300,000 of debt in three years and built her first $1 million of net worth in her 30s as a first generation Filipina-American, the eighth of her father’s nine kids!

She’s been featured as a money expert on CNBC, Good Morning America, Business Insider and is a personal finance contributor for Forbes.

Now this K-pop fan and chocolate addict is traveling globally to make money education fun and will show you don’t have to be perfect. You just have to be ready to learn.

You can follow Bernadette Joy on Instagram or visit her website.

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Ellie Diop

Ellie Talks Money

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Get to know Ellie

Ellie Diop is a Business and Strategy Coach and the founder and CEO of Ellie Talks Money and Ellievated Academy.

Ellie took her $1,200 stimulus check to start a business that she turned into a multi million-dollar company in less than one year before turning 30 years old. She has served over 70,000 students and is committed to assisting women to build successful businesses and build generational wealth. Ellie has built a community of over half a million people and helped her students secure over $7 million in business funding.

Ellie has been recognized as one of the 25 Most Influential New Voices of Money by NextAdvisor, and a top 100 most influential African American by The Root. She has shared her business success story and expertise in several media outlets including Fortune Magazine, Entrepreneur, Newsweek, Fox Business, Business Insider, NextAdvisor, Bloomberg, Inc. to name a few.

You can follow Ellie on Instagram, YouTube, or visit her website.

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Naseema McElroy

Financially Intentional

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Get to know Naseema

Naseema McElroy is a published author and the founder of Financially Intentional, a platform about personal finance and living life intentionally. 

Naseema discusses how taking control of her finances has enabled her to overcome bankruptcy, divorce, and break the cycle of living paycheck to paycheck. She shares her lessons along her path to help others benefit from the freedoms of financial independence. 

Outside of encouraging people to get their financial act together, Naseema is a mother, Labor & Delivery nurse. Though making six figures for years, she struggled with money. Finally realizing she couldn’t out-earn her financial ignorance, she knew she had to make some changes. By shifting her mindset around money, being consistent and intentional, she has paid off $1 million in debt and grew a six figure net worth in three years without living in deprivation.

You can follow Naseema on Instagram or visit her website.

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Tanja Hester

Our Next Life

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Get to know Tanja

Tanja Hester is the author of the award-winning books Wallet Activism: How to Use Every Dollar You Spend, Earn, and Save as a Force for Change and Work Optional: Retire Early the Non-Penny-Pinching Way.

Recently named one of the 50 people changing money in 2023 by Money magazine alongside luminaries like MacKenzie Scott, Lil Nas X, U.S. Senator Elizabeth Warren and Bad Bunny, Tanja was also called “the matriarch of the women’s FIRE movement” by the New York Times and “a financial influencer” you should be following by US News.

After spending most of her career as a consultant to Democratic politics and progressive issue campaigns, and before that as a public radio journalist, Tanja retired early at the age of thirty-eight. She documented the process on her financial independence/retire early (FIRE) blog, Our Next Life, among the pioneering FIRE blogs and the first to discuss money in a real world (meaning: social and political) context.

Pre-pandemic, she created and hosted the Cents Positive event series for women and cohosted The Fairer Cents podcast, both of which created space for women to talk about money and the unique challenges and barriers we experience.

She been an outspoken voice in the personal finance media community to consider systemic bias and opportunity gaps, rather than simply pushing people with lots of advantages already to accumulate more wealth, and to consider social and environmental factors when making financial decisions, topics she also writes about for MarketWatch and Bloomberg.

Tanja lives in a burgeoning permaculture food forest she’s growing in North Lake Tahoe, California, with her husband, Mark Bunge, and a flock of tiny rescue dogs. You can follow her on Twitter and Instagram at @our_nextlife and visit her blog at OurNextLife.com.

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REGISTER FOR WEST COAST

July 27, 2023

Hear from these speakers

Ericka Young

Tailor-Made Budgets

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Get to know Ericka

Ericka Young is a financial coach, author, and educator. Not only did she and her husband Chris climb out of $90,000 in debt themselves, but she founded Tailor-Made Budgets and has been coaching families to their own debt-freedom for over 18 years. Her real and personal style have led her clients to pay off millions in debt.

Her book, Naked and Unashamed: 10 Money Conversations Every Couple Must Have released in 2017 and continues to teach couples how to get honest about where they are financially and real about how to tackle it as a team. In January 2023, Ericka and Chris launched their podcast For Better and Worth where they don’t believe you have to sacrifice your relationship while you grow your net worth.

Ericka teaches that our money past doesn’t need to hold us back, we must face our present state, and our money future is full of potential. Today she delivers this message through workplace financial wellness programs for employees. In addition, she trains other financial coaches in these concepts to help their own clients achieve results quickly and sustainably.

Ericka is a recent empty nester (her 2 daughters think she’s enjoying this too much!) who spends her time traveling the world with her husband of 25 years, bingeing Audible books, and dancing on any stage she can find.

Connect with Ericka on LinkedIn, Instagram and her website. 

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Kiersten Saunders

rich & REGULAR

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Get to know Kiersten

Kiersten Saunders is co-creator of the award-winning blog and podcast, rich & REGULAR, and author of the bestselling book, Cashing Out: Win The Wealth Game By Walking Away.

She is also the producer and host of the original digital series, Money on the Table with her husband Julien, which blends their passion for food with conversations about money. 

Together, they paid off $200,000 in debt and their story has been featured in The NY Times, Forbes, CBS This Morning, Marketwatch and more. Her mission is to inspire other women of color to use money as a tool to improve their quality of life.

You can follow Kiersten on Instagram, YouTube, and her blog.

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Lacey Langford

Military Money Show

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Get to know Lacey

Lacey Langford is a financial coach, veteran, and military spouse who changes people’s mindset from being fearful of money to having control and confidence with it. Military and money are her jams. She’s an Accredited Financial Counselor® with over 15 years of financial planning, counseling, and coaching experience. 

She’s the creator and host of the Military Money Show, a podcast dedicated to helping the military community make, save, and invest money wisely.

She’s also the founder of LaceyLangford.com, a personal finance blog and coaching practice specializing in the unique world of the U.S. military.

Give Lacey’s podcast a listen or visit her website.

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Yanely Espinal

MissBeHelpful

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Get to know Yanely

Yanely Espinal was born and raised in Brooklyn, NY, to Dominican immigrant parents. She was one of the first in her family to graduate college, but after two decades of school she couldn’t believe she never had a class about making smart money choices!

Now, she’s on a mission to help young people learn about personal finance in a fun and engaging way!

After completing Teach For America, Yanely paired her love for teaching with her passion for financial literacy, creating a unique YouTube channel called “MissBeHelpful” for students and working professionals to engage with topics like budgeting, managing credit, saving and investing for retirement and more!

Yanely currently advises several fintech companies and serves as the Director of Educational Outreach at Next Gen Personal Finance by day. She has recently become involved in several states passing laws to require a personal finance course for high school graduation and is the youngest member of the CNBC Financial Wellness Council.

You can follow Yanely on Instagram or subscribe to her YouTube channel, MissBeHelpful.

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REGISTER FOR EAST COAST

Embracing Strengths and Overcoming Barriers: a Conversation about Women and Money

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Embracing Strengths and Overcoming Barriers

A Conversation about Women and Money 

Many women experience financial trauma due to systemic economic inequalities, particularly those who hold marginalized identities, or are balancing careers and motherhood, or both.

During this discussion, we’ll hear from a panel of female leaders in Personal Finance content creation, and we’ll also have the opportunity to discuss our own experiences navigating the financial system.

We’ll learn how recent economic events like the 2023 bank failures have impacted peoples’ trust in financial institutions, and explore how feelings and emotions are tied to financial well-being. And we’ll share ways to acknowledge and work toward dismantling systemic barriers that hold women back from being their best financial selves.

Moderated by the National Endowment for Financial Education, this hybrid panel and small group discussion session is a can’t miss part of Women in Money!

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WEST COAST PANELISTS

Athena Valentine Lent

Money Smart Latinas

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Get to know Athena

Athena Valentine Lent is a finance columnist for Slate and the author of Budgeting for Dummies (Wiley, 2023).

Once homeless in high school, her writing has appeared in Prudential, BuzzzFeed, The College Investor, GOBankingRates, Money Under 30, Keeper Tax, among other places.

Her personal finance blog, Money Smart Latina, won the Plutus Award for “Best Personal Finance Content for Underserved Communities” in 2020 and was nominated for “Blog of the Year” in 2022.

When not working, you can find her reading Stephen King with her main man, a polydactyl cat named Harrison George.

You can follow Athena on Twitter or visit her website.

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Gigi Gonzalez

The First Gen Mentor

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Get to know Gigi

Giovanna “Gigi” Gonzalez is a TikTok influencer, financial educator, 2xs FinCon speaker, and author of the upcoming book, Cultura and Cash. 

Gigi teaches personal finance and career navigation for First Gen at various organizations, and on her TikTok account @thefirstgenmentor. 

In 2022 she was named “Top 25 Creator” by Fast Company. She has been featured on The New York Times, Refinery29 and Business Insider.

In her free time, she enjoys trying new restaurants in Chicago, playing with her rescue dog, and unwinding with some good reality TV.

You can follow Gigi on TikTok,  Instagram, or visit her website.

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Gina Zakaria

Saving Whiz

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Get to know Gina

Gina Zakaria is a personal finance educator and savings expert, known on social media as the Saving Whiz.

She shares simple strategies with her nearly 5 million followers to help them save money the easy way.

Gina uses her expertise to help women transform the way they think about saving money — and building wealth.

She’s been featured on Good Morning America, NBC Today, Forbes, Money, and more.

Gina is also the founder of Super Savers, a private money community that provides the knowledge, tools, and support to empower members to take control of their finances without overwhelm.

You can follow Gina on TikTok, Instagram, or visit her website.

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Miranda Marquit

Miranda Marquit

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Get to know Miranda

Miranda Marquit, MBA, has been writing and podcasting about money since 2006.

Her work has appeared in various media outlets, including NPR, CNBC, Forbes, The Hill, Huffpost, and TIME. She is a subject matter expert and has been quoted in the Wall Street Journal, SF Chronicle, Marketplace, and several other outlets.

Miranda is the co-host of the Money Talks News Podcast and writes about money at MirandaMarquit.com.

She enjoys travel, reading, board games, and spending time in the outdoors. Miranda lives in Idaho Falls, ID.

You can follow Miranda on Twitter, Instagram, or visit her website.

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Beth Bean

NEFE Moderator

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Get to know Beth

Beth Bean, Ph.D, is NEFE’s senior vice president of Research and Impact, leading the expansion and application of the organization’s 2019-2024 Strategic Plan and beyond.

Beth oversees the portfolio of thought leadership work and advances evidence-based best practices by working with industry leaders who support, implement and evaluate financial education systems.

Prior to joining NEFE, Beth served as policy and research director/senior counselor to Colorado Governor Jared Polis. She managed a team overseeing a wide portfolio of issues for the 47th largest economy in the world.

Before joining the Polis administration, Beth was vice president of national engagement, philanthropy, and policy at Strada Education Network and director of the Strada Institute for the Future of Work. In addition, she has held leadership positions in Colorado’s Department of Higher Education as well as several roles at both public and private institutions of higher education.

Beth is a first-generation student who received her doctorate in higher education from the University of Denver, her master’s degree from Saint Louis University and her bachelor’s degree from DePauw University in Indiana. In her free time, Beth enjoys spending time with her two daughters, coaching middle-school lacrosse, running and working on home projects that never quite get finished.

Learn more about NEFE.

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EAST COAST PANELISTS

Crystal Hammond

Stacking Deeds

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Get to know Crystal

Crystal Hammond is an engineer by day and a side hustle extraordinaire by night. And not just a side hustler, a Plutus Award-winning one!

Currently the co-host of the Stacking Deeds podcast, Crystal has been teaching sewing and fitness classes, day trading, social media managing, blogging, real estate investing, and house hacking since before it was cool. Creating income-producing assets using her 9-5 income, Crystal is passionate about helping others do the same. 

You can follow Crystal on Instagram, Twitter, or check our her podcast.

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Mabel Nunez

Girl$ on The Money

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Get to know Mabel

Mabel Nunez is the founder and Chief Education Officer at Girl$ on The Money – a stock market investing education company targeted toward underrepresented individuals in the investing world. 

Mabel teaches highly-rated courses centered on stock market investing and is also the author of two best-selling books on the subject.

She is passionate about helping women feel more confident around money topics and empowering them to create wealth.

You can follow Mabel on Instagram or visit her website.

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Michelle Lambright Black

Credit Expert

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Get to know Michelle

Michelle Lambright Black is a credit expert and freelance writer. She specializes in several finance- and credit-related fields including credit reporting, credit scoring, financing (business, mortgages, credit cards, loans), debt eradication, budgeting, travel, and more. 

Since she transitioned to a full-time freelance writer in 2018, Michelle’s work has appeared in publications like Reader’s Digest, Parents, Experian, FICO, Forbes, Money, Yahoo! Finance, Business Insider, MarketWatch, Investopedia, BuySide from The Wall Street Journal, Bankrate, Seattle Times, The Charlotte Observer, The Points Guy, and USA Today. She’s a two-time finalist for the best personal finance freelancer award from the Plutus Foundation. 

Michelle is also the founder of CreditWriter.com—an online community that aims to help people take charge of their credit and money so they can leverage those tools to lead happier, less stressful lives. She’s a firm believer that everyone deserves a second chance (or a 20th chance) when it comes to money and credit, and that any situation can be improved with the right plan and a little hard work. 

Michelle is the founder of CreditWriter.com, an award-winning personal finance and credit blog. She is also an expert witness in credit-related lawsuits qualified to testify on the topic of consumer credit. She holds a B.A. in Spanish from Winthrop University. When she isn’t writing or speaking about credit and money, Michelle loves to travel with her family—her husband Donald of 20 years and their three young children.

You can follow Michelle on Twitter or visit her website.

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Tiffany Grant

Money Talk with Tiff

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Get to know Tiffany

Tiffany Grant is an Accredited Financial Counselor and award-winning personal finance blogger, podcaster, coach, and educator.  She has been featured on Yahoo Finance, CNBC, Essence, and Acorns as an expert on side hustles, business, and money. 

Tiffany has helped many people become more in tune with their money by providing financial education in a down-to-earth and relatable format!  

Tiffany graduated with a Bachelor of Business Administration and Management from the University of North Carolina at Pembroke.  In addition, she holds a Master of Business Administration from the University of North Carolina at Greensboro.  Tiffany also holds the SHRM-CP designation and is a Lean Six Sigma Yellow Belt.

You can follow Tiffany on Twitter or visit her website.

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Chelsea Norton

NEFE Moderator

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Get to know Chelsea

Chelsea Norton, M.A., is the NEFE Institute’s managing director of Marketing and Engagement, overseeing the strategy for communicating research and thought leadership to audiences by utilizing a customized mix of techniques and channels.

Chelsea has a passion for financial capability, which she combines with her expertise in multi-channel marketing to execute customized campaigns that generate results. Just prior to joining NEFE, Chelsea was a senior marketing manager at an event production agency, creating thought-leadership experiences for Fortune 500 companies, and prior to that was a digital marketing specialist at a boutique marketing agency. She began her career as a collections specialist and loan officer at a small credit union.

Chelsea earned her master’s degree in business administration, with an emphasis in marketing, from the University of Colorado, Boulder. She received her bachelor’s degree, with honors, in psychology, with an emphasis in business, from Portland State University. In her spare time, she is an avid athlete who enjoys weightlifting, running, mountain biking and hiking.

Learn more about NEFE.

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THANKS TO OUR SPONSORS

Women In Money will feature many of the things you’ve come to know and love at a FinCon event but with an even heavier emphasis on networking and collaboration.

  • Come prepared to let your guard down, make new connections, and find support.
  • Opportunities to connect with other attendees for collaborations.
  • Grab a friend and make content on-site.
  • Participate in Community Meetups based on similar interests and hosted by fellow attendees.

You'll LEARN how to create better content, grow your audience, and make more money online.

  • One main stage with talks and a panel discussion from peer and industry leaders
  • Hot seat-style discussions with other attendees.
  • Content designed for established creators, not beginner level.

CHEERING EACH OTHER ON is the vibe of the day. It's embedded in the DNA of the event.

  • Creating space to celebrate, champion, and inspire each other, while moving forward together.
  • Helping more women reach their audiences with a positive money message.

Women In Money ticket: $129

  • Access to the full one day event from 9am-5pm.
  • All main stage talks and panels.
  • Multiple networking opportunities.
  • Morning coffee, lunch, & afternoon snack included.
WEST COAST TICKET
EAST COAST TICKET
WEST COAST TICKET
EAST COAST TICKET

Exclusive Women In Money Mastermind Experience

This advanced-level mastermind includes curated conversations and exercises designed to help you spark new ideas, talk through pain points, and scale your brand. Move from where you are to where you want to be!

These application-only events will take place the Friday after each event. You’ll receive an invitation to apply for the Mastermind Experience after you buy your Women in Money pass.

FREQUENTLY ASKED QUESTIONS

The West Coast location is in Irvine, CA. The East Coast location is in Atlanta, GA.

After your register, you’ll receive an email with the exact location and address. 

If you’d like to know the specifics before you register, email us at admin@finconexpo.com.

While both events have the same goals, themes, format, and schedule, the speakers and panelists at each location will be different.

While Women in Money is specifically designed for women Personal Finance creators who have requested their own space to connect and collaborate, men can also support the event in several ways — promoting the event on their social media channels, telling other women Personal Finance creators about it, and providing scholarships so more women can attend. If you’d like to provide a scholarship, email us at .

If you haven’t started creating content yet OR if you just started within the last 6(ish) months OR if you’re not consistently creating content yet, then you should consider attending #FinCon23 in October in New Orleans instead. There, you will find a Beginner-level track that will help you lay the foundation to create better online content, grow your audience and platform, and make money online.

Yes! When you click on the link to purchase your Women in Money pass, you’ll find a discounted bundle ticket option that includes a Women in Money pass and a #FinCon23 pass. You can purchase them both at the same time.

Yes! Check your email. We sent a Women in Money discount code to all #FinCon23 pass holders. If you don’t see it, email us at  and we’ll help you out.

We should respond within 72 hours after your application is received, so be sure to check your spam folder just in case. Still don’t see it? Email us at admin@finconexpo.com and we’ll look into it.

Unfortunately, we will not have digital recordings for these events. 

Unfortunately, for this one-day event, we are unable to offer childcare. But we have hopes of doing so at future women’s events.

Yes, there will be a room at each venue.

You can email us at admin@finconexpo.com or you can check the box on your order form and we’ll follow up with you after purchase.

We will do our best to accommodate your dietary needs. Please email us at admin@finconexpo.com to inform us of any dietary restrictions.

All passes are final sale and refunds or pass transfers are not available.

Brand passes available via sponsorship

Interested in
sponsoring?

Email us at admin@finconexpo.com for more details.

SPONSORSHIP OPPORTUNITIES

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