Affiliates, Advertising & Abusive Practices: Understanding CFPB’s Circular 2024-01 on Financial Product Advertising

As the regulatory landscape evolves, affiliate marketers – both publishers and advertisers – face increasing scrutiny from the Consumer Financial Protection Bureau (CFPB). In February 2024, the Consumer Financial Protection Circular 2024-01 addressed the potential abusive acts or practices made by “digital comparison-shopping tools.” This resulted in the implementation of guidelines designed to protect and facilitate a consumer’s ability to compare and shop for financial products or services.

Understanding CFPB standards is crucial to mitigate legal risks, maintain trust, and build followers. This session aims to equip affiliate marketers and media outlets with practical insights on compliance, focusing on key areas such as transparency, consumer disclosures, and ethical marketing practices when advertising financial products through digital intermediaries. Attendees will learn what to watch for and tips to ensure their affiliate marketing efforts align with CFPB guidelines, supporting their businesses, partners, and consumers.

Mary Grace Roske has spent her career leading marketing and communications efforts at companies in the “money movement” space, including banking, philanthropy, and now fintech. Prior to helping launch CD Valet, she led marketing and communications at a wholesale bank, a community bank, and a community foundation and built expertise in creating trusted brands through clear, consistent, and compelling marcom programs.

At CD Valet, Mary Grace manages consumer and financial institution marketing, including advertising, event marketing, strategic communications, and brand marketing. In addition to positioning CD Valet as the nation’s first comprehensive marketplace for CDs, her team is also establishing the brand as a leading source of industry data and consumer knowledge on CDs. She has been with CD Valet since its inception in 2022 at Seattle Bank, where she serves as Senior Vice President, Marketing Communications & Community Relations. She earned her Bachelor of Arts in Communications from Washington State University and a Master of Arts in Communications Management from Syracuse University.