The Pro Pass Guide to FinCon

You’re headed to FinCon, and you’ve purchased the Pro Pass. Once all the excitement settles, you’re probably left with at least one question: How do I make the most of this pass?

In this guide, you’ll learn how to maximize your time at FinCon with the Pro Pass thanks to insider tips from FinCon veterans. Plus, you’ll learn different strategies that you can actually apply today to start gearing up for the big event. And after you’ve taken advantage of all that FinCon has to offer? We’ve got tips for follow-up as well. 

What is the Pro Pass?

Before you can figure out how to optimize your experience with the pass, you need to know exactly what it entails. In short, it’s your ticket to an enhanced FinCon experience. An upgrade from the basic ticket, this pass unlocks many chances to connect with others. You’ll have the ability to schedule 1:1 conversations with your favorite brands. Plus, you scoop up inside access to invite-only events.

Lifetime access to the digital recordings is also included in the purchase price. That means you have access to all of the FinCon content after the event with just a few keyboard clicks.

Making the Most of the Pro Pass

You bought it, now it’s time to optimize it. Because let’s be serious — when aren’t money nerds thinking about optimizing their moola? Here are the top things you need to know about the Pro Pass:

1. Identify your goals

The countdown is on and FinCon is right around the corner. As you start to get ready, there’s a crucial first task that has nothing to do with packing. Whether this is your first FinCon or one of many, you need to set your intentions.

Ask yourself:

  • What am I hoping to get out of the event?
  • Is there anyone in particular I’m hoping to connect with?
  • How am I going to represent myself? Am I a blogger, vlogger, podcaster, freelancer, or something else?

Once you’ve established your purpose, you’re ready to learn how to make the most of your Pro Pass.

2. Do Your Homework

In addition to determining your goals, you have some prep work to do. What people actually bring with them to the networking events does vary. You definitely want your decisions to align with your brand, values, and style. You also want to be prepared.

Some ideas for what to bring to the Pro Networking event include:

  1. A media kit or one sheet with statistics or numbers
  2. An open mind – go where the conversation leads you
  3. A postcard or handout detailing a new initiative
  4. A way to be contacted
  5. Writing samples or links to sample work

Tailor these materials to match your brand. You might choose to highlight a number of views or downloads. You might also highlight other places your work is featured or your social media reach. Let the numbers you share reflect the best of your brand.

3. Download the FinCon App

Grab the FinCon App before the event. It’s a terrific tool to make connections in advance. Plus, it also keeps you up-to-date on all the latest happenings during the event, whether it’s a can’t-miss session or an impromptu meet-up planned with fellow money nerds.

The FC23 App has added benefits for you as a Pro Pass holder:

  • Private advanced-level networking with other Pro attendees
  • Scheduling Pro-Networking meetings with brands

The FC23 app also includes an interactive schedule, session details, the main event feed, and more!

All pass holders have been notified via email how to access the app.

4. Use Your Exclusive Site Access

Let’s be honest: you’re coming to FinCon and looking to make money from the event. Perhaps you want to land a sponsorship or you have plans to become a brand ambassador. There are plenty of ways to get huge ROI on your investment to attend. And you can lay the groundwork now with the Pro Pass exclusive site access.

As a Pro, you have access to Pro Networking, all in the FinCon app. As the steward of your own brand, do your research in advance to maximize your networking time. Once you have an idea which brands you want to meet, you can start reaching out to the brand reps for those companies to set up meetings.

Check out these other tips for ways to make money at FinCon.

5. Understand the ProNetworking Process

The Pro Pass gets you exclusive access to the ProNetworking event. To prepare, it’s helpful to understand a little bit more about ProNetworking.

Because the ProNetworking event is a lot like speed dating, you should know it goes fast. That’s why it’s important to get the right meetings booked and do your research ahead of time.

Veteran FinCon attendee Joe Saul-Sehy says that he uses his ProNetworking time to accomplish three things:

  1. Connect with potential sponsors
  2. Meet with people who have interesting ideas for show content
  3. Get on the radar of “big fish”

Of course, you don’t have to use this exact strategy. Instead, modify your efforts to mirror what you hope to get out of the event. Stuck? Go back to your goals.

Also, it’s important to note that the ProNetworking event doesn’t have to be the end of your conversations. You can always suggest a follow-up coffee or other meeting to continue the conversation that you started at ProNetworking.

6. Create Content On-Site

In addition to all of the networking that you’ll be doing at FinCon, you can also create content there. Perhaps you’ll get a request to lend your voice to a podcast or to appear in a video. You might also be asked to give a quote for someone’s blog.

Of course, you can also create your content there. The best part is that you don’t need to bring any special equipment. FinCon provides Video Booths, presented by moomoo, and a Podcasting Stage, presented by moomoo, for attendees to use. They are designed with state-of-the-art equipment, so your content will be sleek and polished. Check out the FinCon app for more information and to sign up for a time slot to record.

7. Follow-Up Like a Pro

With the Pro Pass, you’ll be able to maximize your time at FinCon. But the fun–and the work!–doesn’t end there. There’s the saying “the fortune is in the follow up” for good reason.

After the event, you’ll want to carve out time to touch base with everyone you connected with. To do that efficiently, come up with a system to start at FinCon. Perhaps you’ll bring a paper planner or a notebook. Maybe you’ll use the calendar on your phone or another app. No matter what you do, make sure you take notes and grab contact information.

Before you leave FinCon, set a deadline for yourself to follow-up with your contacts. To make your follow-up really stand out, it’s a good idea to refer back to specifics from your initial meeting.

8. Use the Digital Recordings

With more than 150 speakers sharing insight, there’s no way to catch it all. Or is there? The Virtual Pass includes recordings of every FinCon session. That means that you have access to Keynote Presentations, Big Idea Talks, and all the breakout sessions anytime you’d like.

After FinCon, make sure you dive into the digital recordings. Not only to catch anything you might have missed, but to refresh your ideas and re-energize yourself. This strategy will keep you focused on your goals all year.

Plus, the best part of being a Pro is that you have lifetime access to all of this content for free as soon as it becomes available.

Have questions or want more details about the FinCon Pro Pass? Reach out to our team at

Ready to take action? Sign up for FinCon today.


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Libby Gifford

Libby is the Creative and Marketing Director for FinCon.