The Pro Influencer's Guide to FinCon ⋆ [FinCon]

The Pro Influencer’s Guide to FinCon

You’re headed to FinCon, and you’ve purchased the Pro Influencer Pass. Once all the excitement settles, you’re probably left with at least one question: How do I make the most of this pass?

In this guide, you’ll learn how to maximize your time at FinCon with the Pro Influencer Pass thanks to insider tips from FinCon veterans. Plus, you’ll learn different strategies that you can actually apply today to start gearing up for the big event. And after you’ve taken advantage of all that FinCon has to offer? We’ve got tips for follow-up as well. 

What is the Pro Influencer Pass?

Before you can figure out how to optimize your experience with the pass, you need to know exactly what it entails. In short, it’s your ticket to an enhanced FinCon experience. An upgrade from the basic ticket, this pass unlocks so many chances to connect with others. You’ll have the ability to schedule 1:1 conversations with your favorite brands. Plus, you scoop up inside access to invite-only events. The virtual pass is also included in the purchase price. That means you have access to all of the FinCon content after the event with just a few keyboard clicks.

Making the Most of the Pro Influencer Pass

You bought it, now it’s time to optimize it. Because let’s be serious. When aren’t money nerds thinking about optimizing their moola? Here are the top things you need to know about the Pro Influencer Pass:

Identify your goals

The countdown is on and FinCon is right around the corner. As you start to get ready, there’s a crucial first task that has nothing to do with packing. (But we’ve got you covered if you’ve ever wondered about that!) Whether this is your first FinCon or one of many, you need to set your intentions.

Ask yourself:

  • What am I hoping to get out of the event?
  • Is there anyone in particular I’m hoping to connect with?
  • How am I going to represent myself? Am I a blogger, vlogger, podcaster, freelancer, or something else?

Once you’ve established your purpose, you’re ready to learn how to make the most of your Pro Influencer Pass.

Do Your Homework

In addition to determining your goals, you have some prep work to do. What people actually bring with them to the networking events does vary. You definitely want your decisions to align with your brand, values, and style. You also want to be prepared.

Some ideas for what to bring to the Pro Networking event include:

  1. A media kit or one sheet with statistics or numbers
  2. An open mind – go where the conversation leads you
  3. A postcard or handout detailing a new initiative
  4. A way to be contacted
  5. Writing samples or links to sample work

Tailor these materials to match your brand. You might choose to highlight number of views or downloads. You might also highlight other places your work is featured or your social media reach. Let the numbers you share reflect the best of your brand.

Join the FinCon Community on Facebook

If you aren’t in the FinCon Community Facebook group, what are you waiting for? Here, you’ll find resources for the event, plus hundreds of people who regularly chat about everything from FinCon specifics to finance in general. It’s an excellent opportunity to network in advance. Additionally, you can get all of your event questions answered. You might even run across opportunities to be quoted in other people’s work or chances to grow your own brand or business separate from the FinCon event.

Download the FinCon App

Grab the FinCon App before the event. It’s a terrific tool to make connections in advance. Plus, it also keeps you up-to-date on all the latest happenings during the event, whether it’s a can’t-miss session or an impromptu meet-up planned with fellow money nerds.

Check out our App Tutorial.

As a pass holder, you will receive an email notification when the App is available in the summer of 2020.

Use Your Exclusive Site Access

Let’s be honest: you’re coming to FinCon and looking to make money from the event. Perhaps you want to land a sponsorship or you have plans to become a brand ambassador. There are plenty of ways to get huge ROI on your investment to attend. And you can lay the groundwork now with the Pro Influencer exclusive site access.

As a Pro Influencer, you receive special log-in information that lets you connect with brands in advance. As the steward of your own brand, do your research in advance to maximize your networking time. Once you have an idea which brands you want to meet, you can schedule your ProNetworking time slots for the FinCon networking event using your special site log-in details that are emailed to you.

Check out these other tips for ways to make money at FinCon.

Understand the ProNetworking Process

The Pro Influencer Pass gets you exclusive access to the ProNetworking event. To prepare, it’s helpful to understand a little bit more about ProNetworking.

Because the ProNetworking event is a lot like speed dating, you should know it goes fast. That’s why it’s important to get the right meetings booked and do your research ahead of time.

Veteran FinCon attendee Joe Saul-Sehy says that he uses his ProNetworking time to accomplish three things:

  1. Connect with potential sponsors
  2. Meet with people who have interesting ideas for show content
  3. Get on the radar of “big fish”

Of course, you don’t have to use this exact strategy. Instead, modify your efforts to mirror what you hope to get out of the event. Stuck? Go back to your goals.

Also, it’s important to note that the ProNetworking event doesn’t have to be the end of your conversations. You can always suggest a follow-up coffee or other meeting to continue the conversation that you started at ProNetworking.

Let the Pro Pass Help You Connect

You now have a general idea of how ProNetworking works. But you don’t have to be the expert! In fact, there will be FinCon staff on hand to facilitate and coordinate connections for Pro Influencer pass holders.

Whether you are a first-time attendee or not, you might be feeling reluctant to connect with brands. No worries! In addition to carving out a dedicated time and space at FinCon for Pro Influencers to make these connections, FinCon also gives Pro Influencers access to a scheduler to coordinate the meetings. In fact, FinCon staff will help you connect with brands if all of your networking slots aren’t full.

Create Content On-Site

In addition to all of the networking that you’ll be doing at FinCon, you can also create content there. Perhaps you’ll get a request to lend your voice to a podcast or to appear in a video. You might also be asked to give a quote for someone’s blog.

Of course, you can also create your content there. The best part is that you don’t need to bring any special equipment. FinCon provides a video booth and a podcasting stage for attendees to use. They are designed with state-of-the-art equipment, so your content will be sleek and polished. Check out the Facebook group and the app for more information and access to a schedule.

Follow-Up Like a Pro

With the Pro Influencer Pass, you’ll be able to maximize your time at FinCon. But the fun–and the work!–doesn’t end there. There’s the saying “the fortune is in the follow up” for good reason.

After the event, you’ll want to carve out time to touch base with everyone you connected with. To do that efficiently, come up with a system to start at FinCon. Perhaps you’ll bring a paper planner or a notebook. Maybe you’ll use the calendar on your phone or another app. No matter what you do, make sure you take notes and grab contact information.

Before you leave FinCon, set a deadline for yourself to follow-up with your contacts. To make your follow-up really stand out, it’s a good idea to refer back to specifics from your initial meeting.

Use the Virtual Pass

With more than 200 speakers sharing insight, there’s no way to catch it all. Or is there? The Virtual Pass includes HD recordings of every FinCon session. That means that you have access to Keynote Presentations, Big Idea Talks, and over 100 sessions anytime you’d like.

After FinCon, make sure you dive into the Virtual Pass. Not only to catch anything you might have missed, but to refresh your ideas and re-energize yourself. This strategy will keep you focused on your goals all year.

Plus, the best part of being a Pro Influencer is that you have access to all of this content for free as soon as it becomes available.

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ABOUT THE AUTHOR

Philip Taylor

Philip Taylor