From Entrepreneur to 1 Million Subscribers with Jaspreet Singh of Minority Mindset ⋆ [FinCon]

From Entrepreneur to 1 Million Subscribers with Jaspreet Singh of Minority Mindset

Jaspreet Singh is on a mission to make financial education fun and accessible.

He started Minority Mindset as a social media account simply to teach others how to avoid the mistakes he made and has since grown it into a full media company. His YouTube channel recently hit 1 million followers!

Jaspreet is also a serial entrepreneur, licensed attorney, and investor. We’re excited to hear from Jaspreet as a keynote speaker at #FinCon21.

In this episode of the Money & Media podcast, host Joe Saul-Sehy gets to know Jaspreet as they talk about where he started and how his platform grew to a full media company.

In this episode you’ll hear:

  • The Minority Mindset origin story.
  • When and why Jaspreet made the pivot from entrepreneur to personal finance educator.
  • How Minority Mindset grew organically in the early days, but as he’s brought others onto the team, Jaspreet has learned to be more intentional with branding and messaging.
  • Why he used the tagline “Where money minds re-think rich.”
  • Why Jaspreet stopped working with sponsors on his YouTube channel.
  • How he implements his Core Value “fast is better than slow.”
  • His unique approach to each platform (Instagram, YouTube, Facebook, TikTok) and how the Minority Mindset team tackles the different content requirements.

 

 

More About Jaspreet

Jaspreet Singh is an attorney, investor, and entrepreneur. Although he didn’t receive any formal financial education – he’s on a mission to make financial education fun and accessible.

Jaspreet is the CEO of Minority Mindset – a financial media company. The Minority Mindset YouTube channel has changed the lives of nearly 1,000,000 YouTube subscribers with their videos being viewed 5 million times a month.

Jaspreet is self-taught. His parents are immigrants from the state of Punjab, India. Like many of his second generation Indians, Jaspreet grew up thinking that he needed to become a doctor. But he found a new path. He started his first business – an event planning company – when he was in college.

However, Jaspreet didn’t see a future with that company. After graduating college, Jaspreet pursued law school where he continued his entrepreneurial and financial ventures.

He started by investing in real estate. But he quickly realized that if we wanted to continue investing in real estate, he’d need access to more capital. So, Jaspreet jumped back into entrepreneurship.

After a couple years of research, Jaspreet invented a water-resistant athletic sock.

During the launch of his sock company, he was scammed by a marketing company which cost him thousands of dollars. This scam pushed him to start an educational social media page, which he called Minority Mindset. The Minority Mindset implies thinking differently than the majority of people. It’s not a racial minority.

He started Minority Mindset as a hobby just to teach others how to not make the same mistakes he made.

This social media page eventually grew into a YouTube Channel. Around the time when his YouTube Channel hit 100,000 subscribers – his sock patent was denied. At this point, he was forced to make a decision…

Continue with the sock company, or pursue Minority Mindset?

The sock company was profitable while Minority Mindset was not. He decided to follow his passion and pursued Minority Mindset full time after graduating law school.

Now Minority Mindset has grown into a full media company. His company is completely bootstrapped. As he likes to say, YouTube funds his business. He uses his viral YouTube channel’s revenue to fund and grow Minority Mindset.

His brand has helped countless people get out of debt, start investing, and create a plan towards building wealth.

About Our Host

Joe Saul-Sehy is the co-host of the Stacking Benjamins personal finance podcast and operates the Stacking Benjamins blog.

Subscribe to the Show

Subscribe through Apple Podcasts and new episodes will show up every month.

Would you rather listen on your smartphone? Try Stitcher, the iPP app for Android, the iPhone podcast app, or even Spotify. We’re available on each of these platforms.

Join Us for #FinCon21

Want to meet with other Personal Finance content creators? Join us for #FinCon21 September 22-25, 2021 in Austin, TX. Register for your pass today!

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ABOUT THE AUTHOR

Libby Gifford

Libby Gifford

Libby is the Creative and Marketing Director for FinCon.

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