FinCon Speakers ⋆ [FinCon]

Meet the creators and experts who’ll help you grow your content, impact, and income.

MORE SPEAKERS + SESSIONS COMING SOON

More about Rose

Rose Han is an internationally-renowned money expert, YouTuber, and bestselling author on a mission to show others how to create financial freedom.

She's shared her entire financial journey of going from $100K in debt to becoming a self-made millionaire on her YouTube channel, @itsrosehan.

Rose has been featured in The Wall Street Journal, Business Insider, and CNBC, and has helped millions of people pay off debt, start investing, and build wealth.

More about Jeremy

Jeremy Schneider is a successful entrepreneur and personal finance expert.

After starting an internet company in college and selling it at the age of 34 for over $5M and retiring at 36, Jeremy has dedicated his life to teaching personal finance.

He founded Personal Finance Club, a community of champions of the individual investor who help further financial education and went on to found Nectarine, a flat-fee financial advisor marketplace.

Jeremy likes playing beach volleyball and writing bios about himself in the third person.

More about Kelsa

From Content to Clients: How to Build a Business Your Audience Actually Pays For

Kelsa Dickey introduces the Three-Lens Framework, a decision-making tool built from nearly two decades of coaching real people and training over 700 financial professionals.

Most creators are making dozens of business decisions in isolation every week: what to post, who to target, what to charge, whether to launch a course or take on clients. That's why nothing compounds.

The Three-Lens Framework changes that. It helps you evaluate every business decision by asking three questions at once: what do you need, what does your audience need, and what does your business need? The best answer lives where all three overlap.

You won't just learn the framework in this session. You'll start using it that day: which sessions to attend, which conversations to prioritize, which ideas to pursue when they get home. You'll leave FinCon with clarity, not just inspiration.

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Kelsa Dickey is the founder of Financial Coach Academy® and the creator of the SpendFirst® methodology.

She has spent nearly two decades coaching real clients and has trained over 700 financial coaches through her programs.

Her team has helped close to 1,100 people pay off $38 million in debt and save more than $112 million.

Her second book, SpendFirst: The Surprisingly Simple System to Stop Stressing About Money, and the companion app launch in fall 2026.

More about Wes

The Money Trap: Why Financial Success Alone Doesn’t Lead to a Happier Life

Financial creators spend countless hours teaching audiences how to earn more, save more, invest more, and retire sooner. But after decades studying retirement, happiness, and financial independence, Wes Moss has discovered that money alone isn’t what creates lasting fulfillment.

Moss will share the surprising lessons derived from years of extensive research, and challenge creators to think differently about the advice they give, the content they produce, and the lives they’re ultimately helping people build.

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Wes Moss, CERTIFIED FINANCIAL PLANNER®, is Managing Partner and Chief Investment Strategist at Capital Investment Advisors, a fee-only SEC Registered Investment Adviser with over $8 billion in assets under management.

A dedicated financial educator, Moss has spent his career helping Americans retire sooner and happier through his research-driven Retire Sooner Method.

Moss is the author of several books, including What the Happiest Retirees Know, and host of the long-running Money Matters, a weekly radio call-in show on 95.5 WSB in Atlanta and the Retire Sooner podcast.

Moss is also the host of Ask An Advisor on the Clark Howard Podcast, a weekly show where he answers listener questions around investing and retirement.

A regular Forbes contributor and frequently quoted media source, Moss lives in Atlanta, where he leads a team committed to helping families find purpose and financial security in retirement.

Learn more about Wes: www.WesMoss.com

More about Andy

How I Built a 3-Day Workweek Without Sacrificing My Business

Most creators chase more views, more subscribers, and more revenue. But what if the real goal is more time?

Andy Hill shares how he intentionally redesigned his creator business to work just three days per week while continuing to grow revenue. Through practical financial planning, Coast FIRE principles, systems, and intentional business decisions, he created a business that supports his life instead of consuming it.

FinConners will learn how to redefine success, identify the highest-leverage work in their business, and create a roadmap toward greater freedom without sacrificing long-term growth.

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Andy Hill is the award-winning creator of Marriage Kids and Money, founder of Solopreneur Life, and author of Own Your Time.

After achieving financial independence milestones, he left corporate America to build a media business that allows him to work three days per week while putting family first.

Through podcasts, YouTube, and articles reaching millions, Andy helps families and creators use money as a tool to build a life they love.

Alisa J. Glutz

Color My Credit

Turning Boring Money Topics Into Viral Content: How Financial Creators Can Teach Anything and Still Grow Fast

Alisa Glutz, a 20-year mortgage expert and creator behind the Color My Credit platform, shows financial creators how to transform complex financial topics into highly engaging short-form content that builds trust, grows audience, and drives revenue.

Through real examples from her TikTok platform, Alisa breaks down the storytelling frameworks that turn dry topics like credit scores, mortgages, and debt strategies into viral educational content. Attendees will learn how to structure content series, create authority without sounding boring, and build a repeatable content system that keeps audiences coming back.

Creators will leave with practical frameworks for turning their expertise into engaging, high-trust content that grows both influence and income.

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Alisa Glutz is a mortgage loan officer with over 20 years of experience helping consumers navigate credit, debt, and home financing. She is the creator of Color My Credit, an educational platform designed to simplify complex financial topics through storytelling, analogies, and practical strategies people can actually use.

As a content creator, Alisa has built a large social audience by translating complicated financial systems into clear, engaging short-form content. Her work focuses on turning real client questions and everyday financial mistakes into relatable educational content that builds trust and authority.

Alisa regularly teaches audiences how credit scoring, lending, and financial systems really work, and how creators can transform their expertise into content that grows their audience and business. She is passionate about helping financial educators and creators communicate complicated topics in a way that is simple, memorable, and actionable.

Cristian Paz

Hammer Elite

Beyond Brand Deals: How Hammer Media Built Multiple 7-Figure Revenue Streams

Most creators are one algorithm change away from losing everything. Hammer Media learned that early and built something different.

Instead of leaning on brand deals and AdSense, the team behind Caleb Hammer spent years engineering multiple seven-figure revenue streams: memberships, partnerships, digital products, and new ways to monetize. The result is a content business with real staying power.

With 100,000 Hammer Elite Members, 35,000 Dollarwise budgeting app members, 300,000 Newsletter subscribers and more, Hammer Media has built an infrastructure that looks more like a media company than a creator operation.

In this session, Hammer Media President & COO Robert Kaliati pulls back the curtain on how they did it. The bets that worked, the ones that didn’t, and the framework he uses to decide what to build next. Attendees will leave knowing the next product they should build to take their own creator business to the next level.

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Cristian Paz is 26 years old and has been working in YouTube for 14 years. He’s built channels from 0 to over 1,000,000 subscribers and scaled content engines to $1M in monthly revenue.

As Head of Memberships at Caleb Hammer Media, he took Hammer Elite from 26,587 to 110,672 members, a 316% increase by building teams, systems, and the content engine behind it.

Eric Pan

Ericnomics

How to Monetize Short-Form Content Without Relying on One Platform or One Sponsor

Eric Pan will break down how he built a finance creator business by turning short-form video into a multi-revenue brand across social media, newsletter, community, coaching, and sponsorships.

In this session, he will share the systems, content frameworks, and monetization strategies he used to grow an audience in a competitive niche while creating content that drives both reach and revenue.

Attendees will learn how to create videos that perform, how to repurpose content across platforms, and how to build income streams beyond brand deals so their business is not dependent on a single algorithm or platform.

This session is designed for creators who want practical strategies, real examples, and a clearer path to building a sustainable creator business.

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Eric Pan, also known as Ericnomics, is a personal finance and investing creator who helps people better understand money, markets, and wealth-building.

He creates educational content across Instagram, TikTok, YouTube, newsletter, and community platforms, where he translates complex financial topics into clear, engaging, and practical content.

Before becoming a full-time creator, Eric worked across traditional finance, fintech, and digital assets at firms including State Street, Sculptor Capital Management, Betterment, Anchorage Digital, and BitGo.

Today, he combines that professional background with creator-first storytelling to build a modern media business through short-form video, sponsorships, digital products, and community.

His work sits at the intersection of financial education, audience growth, and creator entrepreneurship.

Ericka Young

Tailor-Made Budgets

The Irreplaceable Coach: Partnering with AI to Accelerate Client Results

AI will never replace the necessary human element of financial coaching, but it can absolutely transform how you guide your clients to success.

In this session, Ericka Young shares her journey of integrating AI into a thriving coaching practice and podcast.

Discover how to embrace AI as a powerful collaborative partner that enhances the your work as a financial coach. You will learn proven strategies to elevate your session quality, brainstorm better outcomes, and help clients achieve faster results.

By combining your unique empathy and intuition with AI’s robust capabilities, you can elevate outcomes without working harder and deepen client connections.

Walk away energized and equipped to uplevel your coaching skillset, knowing your authentic human touch remains your greatest and most irreplaceable asset.

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Ericka Young founded Tailor-Made Budgets in 2005 after she and her husband, Chris, paid off $90,000 in debt. Using her proven framework, she has helped over 500 families eliminate millions in debt and build financial confidence.

Author of Naked and Unashamed: 10 Money Conversations Every Couple Must Have and co-host of the For Better and Worth podcast, Ericka empowers couples to align their finances and relationships. She also develops financial wellness programs, trains financial coaches, and collaborates with credit unions to drive financial transformation, making lasting change in the lives of each member and the team that serves them.

Gabe Bult

YouTuber

The How to Run a Profitable YouTube Channel in 5 Hours a Week

Gabe will break down how to make a full time income with a small YouTube channel and build systems to run it in just a few hours a week. He’ll share 3 examples of effective small channels scaling to $1k profit per video minimum and how you can do the same.

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Gabe Bult is a finance creator who specializes is monitoring long form YouTube videos

Hassan Thomas

FYI FLI

From Content Creator to Paid Speaker: How I Landed 75+ Speaking Engagements Since 2023

Many financial creators know how to build content, grow audiences, and educate online, but not everyone knows how to turn their expertise and influence into paid speaking opportunities.

Since 2023, Hassan Thomas has been booked and paid to speak more than 75 times across colleges and universities, nonprofits, conferences, financial institutions, and corporate organizations. In this session, he’ll share the practical strategies that helped him build a speaking brand rooted in thought leadership, relationship building, and real-world value.

Attendees will learn how to position themselves as credible speakers, package their expertise into marketable topics, confidently price their value, build relationships that lead to bookings, and strategically use both paid and unpaid opportunities to grow their speaking career and personal brand.

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Hassan Thomas turned an injury-filled senior year of college football into a thriving financial education company called FYI FLI: For Your Information, Financial Literacy & Investing.

In just a few years, Hassan has delivered more than 150 educational workshops, won Podcast of the Year at the Southern Entertainment Awards, and released his third book, From College To Corporate, which helps bridge the gap between executives and emerging professionals.

Hassan is certified to teach personal finance through The National Financial Educators Council. His work blends real-world financial and career education with motivational storytelling, giving audiences a powerful mix of inspiration and practical guidance.

His personal brand and consistent message on financial empowerment opened the door to his professional career with iGrad and Enrich Financial Wellness, where he leads content creation through podcasts, social media activations, and educational webinars for universities and employers nationwide.

Students, faculty, and organizations benefit from Hassan’s relatable and energetic delivery as he demonstrates how education, communication, and value creation can help anyone take control of their finances, excel in their career, and live a life of purpose and fulfillment.

Jamie Trull

Profit Strategist & Author

$1M+ Per Year in Affiliate Revenue: No Massive Audience, No Brand Deals Required

Most creators treat brand deals as the goal. Jamie Trull is here to challenge that. With just 40K YouTube subscribers, Jamie generates over $1M annually in pure affiliate revenue, no massive audience and no exclusive brand deals required. In fact, she’s turned down five-figure brand deals on purpose, because the math on affiliate revenue is just plain better.

In this session, Jamie pulls back the curtain on the trust-first affiliate strategy that got her there, including why exclusive brand deals quietly erode the audience trust that actually drives conversions, how a multi-partner approach helps audiences find the right solution for them, and the specific content strategy behind the $1M number.

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Jamie Trull, CPA, is a Financial Educator and Profit Strategist who helps small business owners understand their numbers, increase profitability, and grow in a sustainable way.

With a background in corporate finance, including her time at Coca-Cola, she later worked as a Virtual CFO supporting entrepreneurs, where she saw firsthand how many business owners were making critical financial decisions without clear, accessible guidance.

Today, Jamie focuses on financial education, drawing from both her corporate background and her experience building a 7-figure business to break down complex topics into practical strategies business owners can actually use.

She’s built a community of entrepreneurs across YouTube and social media and is the author of Hidden Profit (Simon & Schuster, 2025).

Jay Stephens

Rich Like My Melanin

The Mastermind Effect: How 4 Creators Fuel Growth, Prevent Burnout, and Scale Through Life Changes

In 2023, four money creators from completely different niches were placed in Mastermind group at FinCon New Orleans. Fast forward three years: through market shifts, slow downs, brand pivots, and massive personal milestones (new babies, new homes, and corporate transitions), this single circle has been the secret weapon behind our business survival and growth.

In this transparent panel discussion, Jay Stephens (Rich Like My Melanin), Katherine Pomerantz (Money Story Teller), Jenny Phan (Worth the Happiness), and Rachel Jimenez (Money Hacking Mama) pull back the curtain on how to build, maintain, and leverage an intentional peer network.

We will share the exact frameworks, accountability metrics, and raw business numbers that helped us navigate client acquisition strategies, scaling from 1:1 services to digital products, and maintaining consistent content creation when life gets chaotic.

Attendees will leave with a step-by-step blueprint to cultivate their own high-ROI creator ecosystem.

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Jay Stephens is an award-winning leader in finance and the founder of Rich Like My Melanin™. She uses a comedic and relatable approach to transform complex financial concepts into easy and actionable plans with a focus on wealth builders of color.

Jay earned her B.S. in International Business from Furman University during the peak of the 2008 recession, allowing her to gain an intimate relationship with debt and economic volatility. She went on to earn an MBA in Finance from Howard University and embarked on a 15-year career in corporate finance including management roles at Deloitte, Meta, and the U.S. Navy.

Jay launched Rich Like My Melanin™ in 2021 to transform complex financial topics into easy and actionable plans. She practices what she teaches – paying off $50,000 of debt, doubling her annual salary, and purchasing her second investment property in less than eight months. As the former Treasurer of a nonprofit organization, she established a $100,000 scholarship grant for high school students.

After becoming one of 400,000 people laid off from Big Tech companies in 2022, Jay self-published, “The Good in Goodbye: How To Navigate Job Loss,” to help people rebound from job loss. She is the recipient of the 2023 Sisternomics Grant from the National Coalition of Black Women, the 2022 Community Changemaker Award from Chime Bank and the 2020 Excellence in Community Service Award from the National Association of Black Accountants.

Jenny Phan

Worth The Happiness

The Mastermind Effect: How 4 Creators Fuel Growth, Prevent Burnout, and Scale Through Life Changes

Attendees will leave with a step-by-step blueprint to cultivate their own high-ROI creator ecosystem.

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Jenny Phan is a first generation millennial, financial coach, and personal finance content creator at Worth The Happiness.

She discovered the transformative power of financial literacy on her own personal wealth building journey where she conquered over $100k of debt and built a six figure net worth, all while supporting her parents and living a life that aligns with her values.

With over 30k followers across social media, she shares valuable money lessons she’s learned to promote money education and empower individuals to build first generation wealth with confidence.

Jesse Cramer

Personal Finance for Long-Term Investors

Audience –> Clients (Without Feeling Gross)

Jesse Cramer tackles one of the most uncomfortable gaps in the creator economy: turning trust into revenue, without damaging the relationship that built it.

In this session, Jesse shares how he bridges his roles as a financial advisor and content creator to build a sustainable, client-based business. Rather than relying on scarcity tactics or aggressive sales, he outlines a quieter, more durable approach rooted in trust, clarity, and timing.

Attendees will see real examples of what works (and what doesn’t), including how audience signals differ from client readiness, why most creators misread demand, and how transparent pricing can become a growth lever – not a limitation.

This session is designed for creators who want to monetize thoughtfully, build long-term relationships, and turn their platform into a business that feels aligned, not transactional.

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Jesse Cramer is a former aerospace engineer who began creating financial content in 2018 and transitioned to financial planning as his primary career in 2022.

Jesse’s podcast, *Personal Finance for Long-Term Investors* is tracking toward 300,000+ listeners in 2026. He focuses his content on retirement planning.

Jesse lives in Rochester, NY, with his wife and two daughters.

More from This Speaker:

Kalbir Talwar

Briefs Finance & Minority Mindset

How to (Actually) Make Money with 7-Figure Newsletter Partnerships!

Most newsletter operators leave serious money on the table, not because their audience is too small, but because they’re running a media business without any sales fundamentals.

In this session, Stephen Shoemaker, Director of Digital Growth and Partnerships at Market Briefs, breaks down exactly what separates a $100K newsletter from a $1M one.

From sponsor selection and pricing strategy to building a real sales process and protecting your business relationships, attendees will walk away with a concrete framework they can apply immediately.

Whether you’re just starting to monetize or ready to scale, this session cuts through the noise and shows what operators doing this at scale actually do differently.

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Kalbir Talwar is the lead of paid growth at Briefs Finance, where he owns the entire paid growth function end to end — strategy, creative direction, campaign architecture, attribution, and funnel design.

Working solo across Meta and Google Ads, he builds and scales multi-stage funnels that turn cold traffic into qualified buyers, from opt-in to high-ticket offer.

His approach is rooted in the full feedback loop: strategy, creative, analysis, iteration. He’s as comfortable writing a hook that stops the scroll as he is debugging server-side conversion tracking, reconciling Stripe and HubSpot data to calculate true ROAS, or diagnosing why attribution is leaking before a single dollar gets wasted.

Katherine Pomerantz

Money Storyteller

The Mastermind Effect: How 4 Creators Fuel Growth, Prevent Burnout, and Scale Through Life Changes

Attendees will leave with a step-by-step blueprint to cultivate their own high-ROI creator ecosystem.

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Katherine Pomerantz is the founder of Money Storyteller, a financial leadership company helping expert-led brands turn business success into lasting wealth.

She is the creator of the Money Storyteller Method®, a decision-making framework that integrates founder behavior, business systems, and personal wealth strategy. Through her work, Katherine helps founders diagnose what is driving financial pressure, stabilize cash flow, strengthen their financial systems, and make clear decisions before the cost of being wrong gets expensive.

Since 2016, Katherine has supported multi-six, seven, and eight-figure content brands through tax strategy, accounting, CFO-level advisory, and emotionally intelligent money leadership. Her work is built for founders whose businesses have grown faster than their financial clarity, and who are ready to make money a teammate, not a mystery.

A former professional storyteller turned licensed tax professional, Katherine is known for translating complex financial concepts into practical, human, and actionable strategy. She has been featured by Business Insider, VICE Media, Discover Card, and The Penny Hoarder.

Kelly Anne Smith

Freedom in a Budget

Business With Kids: 5 Strategies To Building Income, Impact & Flexibility

Building a business while raising kids means juggling limited time, shifting priorities, and the pressure to do it all. You can’t afford to guess what is working.

This session will teach creators how to identify their highest ROI activities, focus on predictable income streams, optimize existing content for more revenue, and build systems that support long-term growth without requiring endless hours online.

Attendees will walk away with easy-to-implement strategies for prioritizing needle-mover tasks, protecting their best creative energy, testing what actually drives profit, and building a business that creates more flexibility instead of more burnout.

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Kelly Anne Smith teaches creators and aspiring entrepreneurs how to build sustainable online businesses through practical monetization strategies and systems that fit into real life.

She is a personal finance creator and online business educator who has been creating YouTube content for the past 10 years.

She originally started her channel while documenting her debt-free journey, sharing grocery budgets, money mistakes, and the process of rebuilding her finances after struggling with debt in her 20s.

Over time, her content evolved from budgeting and personal finance into helping others build income from home by monetizing their skills, knowledge, and content online.

Kelly has been featured on CBS Evening News, in Forbes, Business Insider, and in Redfin.

More from This Speaker:

Melissa Jean-Baptiste

Millennial In Debt

From Student Loans to a 6 Figure Brand: How I Built a Social-First Money Platform People Actually Trust

When Melissa Jean-Baptiste began sharing her journey to pay off $102,000 in student loan debt on a teacher salary, she wasn’t trying to build a brand, she was trying to make sense of her own money story in public.

That honesty became the foundation for Millennial In Debt, a social-first platform rooted in transparency, culture, humor, and shame-free financial education.

In this session, Melissa will break down how she turned one personal narrative into a multi-platform money brand that grew beyond content into coaching, community, partnerships, and a book deal, without sounding like every other personal finance creator online.

She will share the storytelling framework, content systems, audience-building strategies, and business lessons that helped her stand out in a crowded niche while staying true to her voice.

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Melissa Jean-Baptiste, financial educator and author of So This Is Why I’m Broke: Money Lessons on Financial Literacy, Passive Income, and Generational Wealth is a first generation Haitian American and former NYC high school teacher.

As the Beyonce of personal finance, she paid off $102,000 dollars in student loan debt on a teacher salary while writing and producing the award-winning Millennial In Debt web series.

She has since pivoted into personal finance and career coaching to help millennials and Gen Z build generational wealth and gain financial freedom in a shame free digital environment.

She can be found at millennialindebt.com and millennialindebt on all social platforms.

Mika Castro

Hammer Media

Beyond Brand Deals: How Hammer Media Built Multiple 7-Figure Revenue Streams

Most creators are one algorithm change away from losing everything. Hammer Media learned that early and built something different.

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Mike Castro started making YouTube videos as a high schooler and grew his first channel to over 10,000 subscribers. From there, he began editing for other creators, which helped him build a deeper understanding of retention, packaging, and what makes online content work.

In November 2023, he started with Caleb Hammer, working across production, editing, and YouTube operations. He is now Head of Financial Audit, where he oversees pre-production, packaging, post-production, and the overall content workflow for the show.

Rachel Jimenez

Money Hacking Mama

The Mastermind Effect: How 4 Creators Fuel Growth, Prevent Burnout, and Scale Through Life Changes

Attendees will leave with a step-by-step blueprint to cultivate their own high-ROI creator ecosystem.

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Rachel Jimenez is a mom, entrepreneur, college instructor, and founder of Money Hacking Mama. After years of balancing a demanding career, graduate school, and raising two young children, she became passionate about helping women create more freedom, confidence, and financial security in their lives.

Through entrepreneurship, passive income, and personal development, Rachel built multiple income streams that allowed her to leave her traditional job and gain greater control over her time. Today, she shares practical, real-world strategies on personal finance, passive income, business, productivity, and mindset.

Rachel is a self-made millionaire who believes success is accessible to ordinary people willing to take consistent action.

Through her blog, courses, and educational programs, she helps women stop settling for survival mode and start building lives filled with purpose, flexibility, and financial freedom.

Robert Farrington

The College Investor

What’s Actually Working in Personal Finance Media: 10 Growth Strategies From a 7-Figure Publisher

Tired of advice that worked three years ago? Cut through the noise with 10 proven, currently-working strategies driving traffic and revenue at a top personal finance publishing brand.

From SEO adaptations in the AI era to new monetization approaches, you’ll leave with a tactical playbook you can apply immediately — regardless of your niche or audience size.

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Robert Farrington is the founder and editor-in-chief of The College Investor, which reaches millions of Americans monthly across the website, podcast, and video channels.

He started the website in 2009 and has grown it into a full-time media business over the past 15+ years.

He speaks from real operator experience, not theory. Everything he shares comes from strategies actively running right now.

Robert Kaliati

Hammer Media

Beyond Brand Deals: How Hammer Media Built Multiple 7-Figure Revenue Streams

Most creators are one algorithm change away from losing everything. Hammer Media learned that early and built something different.

Attendees will leave knowing the next product they should build to take their own creator business to the next level.

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Robert Kaliati is a product of the creator economy and one of its up and coming architects. He’s currently the President and COO of Hammer Media.

Robert had a passion for creator-led businesses that took hold early.

In 2023, Caleb Hammer called. Financial Audit was just one year old, and Caleb needed someone to help build his first creator product. Robert joined, and together they did exactly that and then some.

Following a successful launch of Caleb’s first product, Master Your Budget, the two set their sights on something bigger. Building a creator business that could last through their brands Dollarwise and Hammer Media.

Today, Hammer Media and Dollarwise have grown to over 7 million followers across all platforms, 80,000 paid membership subscribers, 30,000 app subscribers worldwide, and over 30 employees all in under four years.

Robert’s work sits in the new and rapidly growing space of operational execution, commerce and creative excellence. Roberts spent his career proving that the creator economy isn’t just a cultural moment. But creators can build companies, not just audiences.

Stephen Shoemaker

Briefs Finance & Minority Mindset

How to (Actually) Make Money with 7-Figure Newsletter Partnerships!

Most newsletter operators leave serious money on the table, not because their audience is too small, but because they’re running a media business without any sales fundamentals.

In this session, Stephen Shoemaker, Director of Digital Growth and Partnerships at Market Briefs, breaks down exactly what separates a $100K newsletter from a $1M one.

From sponsor selection and pricing strategy to building a real sales process and protecting your business relationships, attendees will walk away with a concrete framework they can apply immediately.

Whether you’re just starting to monetize or ready to scale, this session cuts through the noise and shows what operators doing this at scale actually do differently.

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Stephen Shoemaker has spent sixteen years learning how to turn relationships into revenue.

He built a 5 billion-dollar pipeline at Rocket Companies, closed millions in M&A deals helping entrepreneurs exit their businesses, and in his first year as Director of Digital Growth and Partnerships at Market Briefs, drove over $1,000,000 in newsletter sponsorships for one of the fastest-growing financial media platforms in the country, now reaching over 4 million people every month.

He’s launched businesses, lost businesses, and done it all over again. He doesn’t teach from a textbook, he teaches from experience.

When he’s not closing deals, he’s somewhere in Detroit hunting for good coffee and old bookstores.

Whitney Hansen

The Money Nerds Podcast

Business With Kids: 5 Strategies To Building Income, Impact & Flexibility

Building a business while raising kids means juggling limited time, shifting priorities, and the pressure to do it all. You can’t afford to guess what is working.

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Whitney Hansen is a financial coach, speaker, and host of the award winning podcast, The Money Nerds. She has been featured on Forbes, CNBC, ESPN, Yahoo! Finance, Ally and frequents local news channels. After paying off $30,000 in 10 months, getting an MBA for $472, and house hacking her first home at 19, she discovered her love for helping women take control of their financial life.

In her free time she builds unique Airbnb homes (geodome and giant flower pot), is an Adjunct Professor teaching personal finance to college students, and enjoys spending time with her family.

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Grab Your Spot at FinCon 2026

Meet the creators and experts who’ll help you grow your content, impact, and income.

MORE SPEAKERS + SESSIONS COMING SOON

From Content to Clients: How to Build a Business Your Audience Actually Pays For

The Money Trap: Why Financial Success Alone Doesn’t Lead to a Happier Life

How I Built a 3-Day Workweek Without Sacrificing My Business

Alisa J. Glutz

Color My Credit

Cristian Paz

Hammer Elite

Eric Pan

Ericnomics

Ericka Young

Tailor-Made Budgets

Gabe Bult

YouTuber

Hassan Thomas

FYI FLI

Jamie Trull

Profit Strategist & Author

Jay Stephens

Rich Like My Melanin

Jenny Phan

Worth The Happiness

Jesse Cramer

Personal Finance for Long-Term Investors

Kalbir Talwar

Briefs Finance & Minority Mindset

Katherine Pomerantz

Money Storyteller

Kelly Anne Smith

Freedom in a Budget

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