Maximizing Content Calendars
For bloggers just starting out, creating content often means figuring out what you want to write about when you sit down to the computer.
While there are certainly some benefits to flying by the seat of your pants–namely, being able to quickly jump on new trends and react to topical information–many bloggers will quickly find that they need to impose some sort of structure on their blogging or else they easily become overwhelmed.
I recently interviewed Kelly Whalen of The Centsible Life about how she uses a content calendar and how her calendar has evolved over the years:
1. How did you set up your content calendar originally and how do you currently maintain it?
2. Has your calendar strategy changed over the years? If so, how?
3. Do you have a strategy for creating balance between evergreen and topical content?
4. What aspect of your calendar are you still tweaking?