Lunch with Ally Bank to Discuss Content Amplification through Social Media
Editor’s Note: Here’s a special note from the Ally Bank team…
The social media landscape is constantly evolving, and its success depends on content creation and brand participation. It’s increasingly important for brands to curate social content that aligns with their overall voice and tone, and find the right environment to spread their message to their target audience.
At Ally Bank, we have found success by developing a comprehensive strategy to connect with our audience of financially savvy customers. By identifying categories of interest to the Ally Bank audience, we are able to develop social content that creates a strong bond with our customers and encourages active participation on our channels.
Don’t miss our discussion on the importance of social media for branded content amplification and more during Saturday’s lunch at FinCon14!
Be sure to join our 3rd annual #AllyBloggerQuest scavenger hunt during FinCon14 for a chance to win a $250 Amazon gift card! Follow #6SecondFinance on Twitter to share your own personal finance tips and tricks, and hear some of our favorite financial bloggers’ best tips for those nearing retirement.
More about the speakers:
Ben Johnson: As the Director of Consumer Social Media at Ally, Ben is responsible for developing social strategy to grow and engage the consumer audience for Ally Financial, including the Ally Bank and Ally Auto social channels. With over 15 years of experience in digital marketing, product management, and program management within the financial services industry, he specializes in targeted content creation for social platforms such as Ally’s Straight Talk and Road Map blogs.
Jessica Pate: Jessica oversees enterprise brand strategy and execution for Ally Financial, including Ally Bank and Ally Auto. She is passionate about keeping the brand experience authentic and straightforward across all consumer and customer engagements. Jessica has over 12 years of experience in developing Consumer Value Propositions, brand, and marketing programs within the financial services industry.