Is Your Business Card Helping or Hurting Your Networking?
Are you networking and making connections on a regular basis, but not gaining as many leads or opportunities as you would like?
You might be wondering why, but don’t get discouraged. . .
Your business card may be the CULPRIT.
It doesn’t have to be that way.
Here are tips to get more out of your business cards. Don’t miss out on potential opportunities that you deserve.
How to Turn Your Business Card into a Sticky Opportunity Generator
Your business card is what prospects and colleagues rely upon to remind them why they should do business with you. Being asked for a business card is a compliment. Not having one with you in a critical moment can mean a missed opportunity.
I confess. I love networking. However, many people hand out business cards that LOSE them valuable opportunities. At times, that leaves money on the table. Here are some tips to remedy the problem.
1. Give them a home.
Have a set place for them so you can readily find them. I tuck a few business cards in my conference name tag that I wear around my neck. I’m always able to find them this way. I replenish them in between sessions or gatherings. You won’t have to dig through your overstuffed wallet, or cluttered purse and perhaps be embarrassed if you can’t find them after all your searching. They will readily have their own place to be so you can have them handy.
2. I don’t remember names but I remember faces.
Consider putting an image of your face on the business card. Tracie Fobes from Penny Pinchin’ Mom does this. She wanted to make sure the reps she spoke to remembered her when they got home and had piles of cards to sift through. It’s hard to remember every person you meet. It makes you memorable.
This photo also helps you stand out if there are several people representing one company. Sometimes you and your colleagues meet the same people. You want to make sure they remember you. It’s easy to mix up names if they receive cards from the same company or business. You want to make it easy for people to remember you and contact you.
3. You hold all the cards.
Be sure to keep the cards you do get. If you fear you might lose or misplace them, consider taking a photo of them with your phone as back up. It will be easy to access too. Also, S. Robbins of the Get-It-Done Guy recommends bringing a big Ziploc bag to store the ones you receive. You can keep them all in one location and easily store them while you are traveling.
Try these tips to maximize your networking capabilities.
Do you have any additional business card strategies that have worked for you?
This is a guest post from Karen C., a part-time teacher by day and freelance writer by night. Her work was recently featured on a Fox News website. In her spare time, Karen enjoys travel, photography, reading, and writing on her website Money Saving Enthusiast