How Social Media Can Help You (And It’s Not Just Traffic)
I’ve often referred to social media as the bane of my existence. I have a hard time spending between 45 and 60 minutes a day doing the social media submission dance. However, as a professional blogger, I understand that social media submissions are vital to the proper promotion of a blog in today’s world. Useful information and reasonable quality are not enough to get you noticed; you need a little social media juice as well.
The main point of social media submissions, of course, is to try to drive traffic to your site — or at least raise the visibility of your blog. There are a number of social media tricks you can try to increase your traffic, but you might find that social media can help you, even if you aren’t getting a ton of traffic from your submissions.
Social Media Doesn’t Have to Be Entirely About Traffic
While most people submit to social media in the hopes that they will direct traffic, or at least build links (if the site is dofollow), social media can help in other ways. One of the best ways that social media can help you is by allowing you to meet other people. One of the reasons that I began adding more clients is that many of them saw my social media submissions. When you are active in social media, especially the social media within your niche, you have the potential to meet new people online, and make connections that can be mutually beneficial.
In addition to making great connections, and meeting new online friends, you can also build your brand with the help of social media. You will be building your online reputation, and getting “out there.” A solid social media profile can help you get noticed by a variety of people, and even help set you up as an expert resource for reporters, other bloggers, and your readers. So, even if you aren’t seeing a huge amount of traffic from your social media submissions, you might be noticed if you are consistent and active.
Finally, you can increase engagement with your readers and with other bloggers. You might have a better idea of what topics are of interest to others when you participate online, and you can join the conversation quickly and easily. Engagement is important these days, and readers will respond if you are accessible and if you are interested in what interests them. Your social media involvement can keep you plugged in.
While I’m not a huge fan of making social media submissions, I do know they’re important. And, one thing I don’t regret about social media sites is the fact that my involvement on some of them has led to great online interactions with fellow bloggers. I met a lot of my best blogging buddies through social media, so, from that perspective, social media hasn’t been that horrible at all.