- Thursday 17th
- Friday 18th
- Saturday 19th
- Sunday 20th
Join PenFed Credit Union for a fun Happy Hour to kick off FinCon 2015!
Hors d’oeuvres and drinks are on us including a signature PenFed drink! We also have some great swag for our attendees.
Space is limited so make sure you send in your RSVP by emailing firstname.lastname@example.org. We look forward to seeing you!
8:00 AM – 12:00 PM XY Planning Network Conference [Cont.] (Begins Tuesday 15th)
8:00 AM – 12:00 PM Digital CoLab [Cont.] (Begins Wednesday 16th)
8:00 AM – 12:00 PM Exhibitor Setup, Grand Ballroom
11:00 AM – 6:00 PM Check-In, Grand Promenade
11:30 AM – 1:00 PM Lunch with Charlotte Food Trucks, The Westin Charlotte Circle Drive
1:00 PM – 4:00 PM Expo Hall & the Red Hot Spot, presented by Experian, Grand Ballroom
1:30 PM – 2:00 PM The Innovative Intersection of Health and Wealth
From Fitbit and the Apple Watch to smart phone apps, the latest advancements in technology are encouraging people to take a more active role in their health. Can the same principles drive people to actively plan for their financial futures? The insurance industry saw new innovation earlier this year when John Hancock introduced new life insurance products that integrate with personal health technology to offer policyholders financial protection as well as opportunities to save on their annual premiums and earn rewards simply for taking steps to live healthy. In the era of Big Data, can “smart insurance” take hold in the financial services industry? Can incentives lead consumers to positive behavior changes and increased real-time engagement in life insurance?
This session will discuss the intersection of health and wealth among U.S. consumers, and explore the role technology can have in the life insurance industry.
Blogger Jeff Rose will share his personal passion for health and wealth and Laura Vail Wooster from John Hancock, will talk about a new approach to life insurance that rewards healthy living. – Jeff Rose, Laura Wooster
2:15 PM – 2:45 PM Innovation and the $4Trillion Wave
This topic will be centered around how new technology has generated a huge wave of innovation into the financial industry from payments, to investment services. One that plans to tackle large industry incumbents who once were thought to be in-movable. This combined with a new generation that is demanding a change to the status quo has created an opportunity for new startups to not run from the giant wave but to face it head on, grab the biggest board they can find and catch the perfect wave. . – Jason St Peter
3:00 PM – 3:30 PM The Next Big Thing You Need to Know About Student Loans
Students and families owe more than a trillion dollars in outstanding student loans. What do the presidential candidates propose to do about it? What’s next for student loan borrowers? What will be the next major student loan story? Heather Jarvis, attorney and nationally recognized student loan expert, runs down everything you need to know to produce cutting-edge student loan content. – Heather Jarvis
1:30 PM – 2:00 PM Convert Referrals With A Strong Personal Brand
Financial advising is a referral based business and prospective clients do their due diligence by Googling your name. That’s why curating your search results with rich and engaging content is so important. Discover how search engine behavior affects your content and the best modern SEO practices that get your content ranking higher. Learn compliance-friendly social media strategies that work, and the pitfalls to avoid. Determine how to create a content strategy around your personal brand that builds trust and nurtures your relationships with potential clients. Walk away knowing how to build your personal brand, and where to get started.
– Patrick Ambron
2:15 PM – 2:45 PM The Tools You Need to Look Like a Pro Blogger Right Away
Do you wonder why everyone else has their picture by their name when they’re commenting on blogs? Or why they have blogs that end in “.com” while yours still ends in “.wordpress.com” and you can’t figure out what any of it means?
I’ve been there. It’s frustrating, time-consuming, and inefficient.
I put together a guide, which I can give (electronic copies) to every attendee, that shows the right way to set up a blog, and in this presentation, I’ll give you the tools and tips to get started right away. – Kathleen Celmins
3:00 PM – 3:30 PM Give Google What They Want: Beat Panda and Penguin (Plus, Protect Yourself in the Future)
Has your search traffic suddenly dropped? Maybe you just want to ensure it doesn’t happen to you in the future. Tom Drake manages 25 blogs and has recovered traffic for sites impacted by Panda and Penguin. Tom will show you how to tell if an algorithm change has affected you, and, if so, which algorithm is bringing you down. Tom will also provide you with tested strategies to help you recover your search traffic — and never lose it again. Even if you’ve never experienced a loss in traffic, these strategies can protect your site from future search engine updates that could wipe out half your pageviews overnight. – Tom Drake
1:30 PM – 2:00 PM FinCon for Beginners: Everything You Need to Know to Have a Successful Conference
Join FinCon Founder, Philip Taylor for a brief and informative Q&A session covering the details you need to know to have a successful time at FinCon15 and beyond. – Philip Taylor
2:15 PM – 2:45 PM What Successful Staff Writers Don’t Want You to Know About Landing Writing Jobs
Last year’s Plutus Award winner for Best Contributor for Personal Finance shares secrets learned from over three years of staff writing for personal finance blogs. Learn how to get staff writing jobs in the highly competitive personal finance niche and finally find out how successful writers land jobs at well known publications like the U.S. News and World Report and the Huffington Post. It’s everything we don’t want you to know but Cat’s sharing it anyway. – Catherine Alford
3:00 PM – 3:30 PM Landing Page Optimization
Are you getting the most value from your site traffic? Learn how to better optimize your landing pages and conversion-focused content to get optimal results. Joshua MacFarlane, TradeKing’s lead conversion expert, will offer brief critiques/recommendations on real landing pages submitted by attendees. He’ll also share best practices, testing opportunities, and conduct a Q & A. – Joshua MacFarlane
4:00 PM – 6:00 PM Pro Networking (Pro Pass Only), Providence Ballroom
This session will explore how to attract ideal clients online by doing just that using social media, blogging, and email marketing. This will also cover the importance of a strong, kickass website to display your message, your press mentions, and your authority to draw prospective clients to you. Planners will walk away with useful tips and tricks on how to get quoted in the media and build credibility in a specific niche. – Sophia Bera
Panel will examine tools that helped manage workflow for communication, social media promotion, and content creation. The presentation will also share actual numbers and results to help audience choose which systems address their specific needs.
There will be a Q&A session so the panel can respond in more details so attendees can decide on their next steps to build their own business and brands. – Elle Martinez, Toni Husbands, Kim Anderson, Jessi Fearon, Rosmarie Groner
In this session, attendees will learn some of the content strategies and insights behind Better Money Habits’ approach to motivate and empower people to take more control of their finances. Session topics will include: the importance of conducting research to inform your strategy; how partnerships can strengthen your program; tailoring your content mix to reach target audiences; ideas on engaging and motivating users to get the most from your platform; insights on leveraging content delivery and promotional tactics to extend reach and drive engagement; and principles for measuring impact. – Michele Barlow, Colleen Arons
4:45 PM – 5:00 PM Break
Podcasting has taken the world by storm. More people are consuming rich media content via their smartphones than ever before. They’re looking for something to keep them engaged while running, driving, or doing yardwork. Why not give old written blogposts a new life by recording them as fresh audio content that can be listened to by anyone, anywhere?
Steve Stewart, host of the MoneyPlan SOS podcast, will show you how to record, edit, and post your audio to the world.
– Steve Stewart
6:00 PM – 7:00 PM Speaker/Pro Mixer [Pro Pass Only], Providence Ballroom
7:00 PM – 10:00 PM Kick-Off Party, sponsored by TradeKing [RSVP], The Unknown Brewing Co. (1327 South Mint Street)
7:00 AM – 6:00 PM Check-In, Grand Promenade
7:00 AM – 8:00 AM Networking Breakfast, sponsored by the Indexed Annuity Leadership Council, Grand Promenade
8:00 AM – 9:00 AM Keynote: Carl Richards, Providence Ballroom
9:00 AM – 10:00 AM FinTech Startup Competition, sponsored by Chase, Providence Ballroom
10:00 AM – 4:00 PM Expo Hall & the Red Hot Spot, presented by Experian, Grand Ballroom
11:15 AM – 11:45 AM Counter-Intuitive Wisdom from the Real World
It’s easy to fall into cliché when dispensing financial advice to consumers, focusing on the latest and greatest app or technology in support of those “proven” positive financial habits. The US Financial Diaries, a groundbreaking research project by NYU and CFSI, observed over 200 families across the country to determine their real financial pressures, resources and behaviors. The results might surprise you. These five unexpected learnings, gained from watching real world consumers, can help you better understand your audience and become a better resource for your readers. – Rachel Schneider
12:00 PM – 12:30 PM Alternative Investments Unveiled. What Does the Future of Fintech and Online Investing Look Like?
Recent developments in fintech are disintermediating the financial services industry. Making headlines are new trends such as robo-advisory, P2P lending, and crowdfunding that are answering the demands of a new breed of investors, but only scratching the surface. Learn why the $8 trillion alternative investment industry is ripe for disruption and how technology is helping investors get transparent access to this growing asset class. – Sang H. Lee
12:45 PM – 1:15 PM Winning with Wearables
With the launch of Apple Watch last spring, the wearables revolution is finally upon us. Goggles, watches, bands, rings, beacons, and phones—they are around us and on us. How can we use them to save money and be savvy shoppers? In this session, we’ll cover the latest technologies that brands, retailers, developers, and payments companies are bringing to the market. Winning with Wearables will use a specific lens to help the personal finance community understand how to save money shopping and make smart financial choices through these new technologies. Many of the latest devices will be on hand so everyone will understand how these devices look, work, and feel. When you leave this session, you’ll know which wearable you want to get and how you can use it to save the money you spent buying it! – Kim Fraser
1:30 PM – 2:00 PM What You Think You Know About Credit
Experian was the first credit bureau to create a consumer education program 20 years ago. We believe that a knowledgeable consumer is an empowered consumer and we work with a number of private companies, non-profit organizations, the public sector and members of the media to ensure consumers are getting accurate and true information about credit in order to enhance their financial standing.
Working together we can make a difference in consumers really understanding how credit affects their financial standing and the role it plays in the overall economy. There are quite a few credit scams and false information about credit in the digital space and this roundtable is an opportunity for attendees to have direct access to the leading credit experts. Participants can increase their credit IQ, debunk common credit myths and discover little known credit facts. – Rod Griffin
3:00 PM – 3:30 PM Fintechs Newest Obsession: Insurance Tech
As the fintech industry expands consumers have grown to expect simplified, useful financial tools and services at the stroke of a keyboard or swipe of a finger. With a new consumer landscape comes new opportunity, and one of the stand-out financial innovations in the past year comes from one of the oldest industries in the country – insurance. Investors, finance experts and entrepreneurs have finally woken up to the opportunity in the insurance industry. At $831.5 million, investment in insurance tech this year is already up nearly 10 times what it was in 2010. Jennifer Fitzgerald, CEO and Co-Founder of PolicyGenius, a consumer-focused independent digital insurance broker, will discuss how her company has emerged as one of the leading insurance tech companies of the year and which new products and services in the space financial experts should monitor and advise on – as the industry continues to boom. – Jennifer Fitzgerald
10:30 AM – 11:00 AM Liability, Libel, and the Legal Issues for Bloggers
Blogging is a form of publishing, and the laws an protections that apply to publishing also apply to blogging. What do you do if someone threatens to sue you for libel? Steals your content? Accuses you of offering investment advice without a license?
This session will give you simple tips about when to where to do research, when to call a lawyer, and whether you need media perils insurance. Logue was sued by someone convicted of investment fraud who was trying to clean up his Google search, and she won. – Annie Logue
11:15 AM – 11:45 AM Navigating Blogger/Brand Partnerships
Looking to refine your pitch to brands? Want a strategy for dealing with the brands that are contacting you? Unsure of what a company wants and how much you should be charging? Come to this session and speak with someone who’s been building relationships with bloggers for five years and will candidly answer your questions and help you figure out what strategy is right for you! – Hal Lublin
12:00 PM – 12:30 PM 10 Tips to Improve Your Website Security
10 steps you can take to dramatically increase the security of your website. Being aware of these issues and understanding them will provide you with valuable insight into how the underlying technology works and help to make you a better web master/site operator. – Victor Santoyo
12:45 PM – 1:15 PM You’re Doing it Wrong: The 13 Mistakes WordPress Users Make
Taking your WordPress skills from newbie to intermediate has it’s share of hurdles. This talk will walk you through some big no-nos when it comes to maintaining your WordPress website or blog. Learn from my mistakes and keep your visitors on your site and coming back for more. Key Takeaways:
– Discover how to keep your website backed up, secure from hackers, and quick loading for your visitors.” – Dustin Hartzler
1:30 PM – 2:00 PM How to Get Your First 1,000 Users in Under 6 Month
How we launched Due.com – going from writers to solution providers. Getting press. Hiring developers. Getting users. – Murray Newlands & John Rampton
2:15 PM – 2:45 PM Lets Syndicate! How to Get New Readers for Free and Stop Fearing Google
We are all excited about helping smaller blogs understand why this collaborative approach helps all, especially in a time when a new blog will have a hard time getting any attention at all in a big ocean of great writers. And why it helps big blogs to work less hard. – Steve Rhode, Gary Foreman
3:00 PM – 3:30 PM 5 Advanced Tips for Affiliate Marketing Success: FinCon Community Survey Results
Provide a quick overview of what affiliate marketing is and how it works. Show real world examples from FinCon publishers of how affiliate links are incorporated into their content. CJ sent out a survey to Fincon publishers that do well in affiliate requesting their affiliate words of wisdom and will be sharing the results with the audience. Includes a handout with tips on how to get started and make the most out of the affiliate program at CJ.com. – Jessica Woodbury
10:30 AM – 11:00 AM How to Outsource Tasks You Dont Want to Do
With so many tasks vying for our attention, it is important to focus on what we are really good at. Over the past few years I have figured out what I am really good at an began to outsource all the tasks that I didnt want to do to other people. This has freed me up to do what I am best at and what I am most passionate about. I will teach you to do the same for as cheap as possible. – Deacon Hayes
11:15 AM – 11:45 AM Make Money with Video Blogs: Ask Me Anything
YouTube as well as Periscope, along with questions about how to make money with video. – LaTisha Styles
12:45 PM – 1:15 PM Packing Your Money Genius Into a Online Course That Sells While You Sleep
It’s time to package your money knowledge into a easy to sell course, that can create recurring income.
This roundtable discussion will give you the breakdown and format on how to get your financial knowledge out of your head, map out a course that your readers will desire, create deliverables, organize your content, host your course and collect payments with little to no budget! – Dominique Broadway
1:30 PM – 2:00 PM Podcasting: Ask Me Anything
– Matt Giovanisci
2:15 PM – 2:45 PM Break into Broadcast & Boost Your Brand
Are you looking to take your blog and brand to the next level? TV and radio appearances can help boost traffic to your blog and social media pages, further establish credibility with readers, and ultimately build your brand as an expert. Seasoned media guru and TV contributor, Andrea Woroch has used broadcast to help build her brand as a nationally-recognized consumer saving expert. She has appeared on hundreds of TV and radio programs nationwide, including Today, Good Morning America, Dr. OZ, CNN, MSNBC and many more. Andrea will share industry secrets to breaking into broadcast, from building your brand to targeting the right media contacts and crafting compelling pitches that will get you on set. Learn what to expect from your first spot, plus how to get over stage nerves, kill it in front of the camera and become a sought-after media source! – Andrea Woroch
3:00 PM – 3:30 PM How to Run Your Business Like a Business – Taxes, Tools, and Professional Communication: Ask Us Anything
Join accountant and business consultant Eric Nisall and freelancer and former bank manager Eric Rosenberg for a casual discussion of everything you need to know to professionally run your online business. Learn best practices for accounting, tax write offs, invoicing, banking, payments, and get all of your questions answered in this round table session featuring FinCon’s most famous Erics. – Eric J. Nisall, Eric Rosenberg
1:30 PM – 3:00 PM Freelancer Marketplace [Register], sponsored by MyLendingTree, Providence Ballroom
3:30 PM – 4:00 PM Winner Announcement: FinTech Startup Competition, Innovation Center, Grand Ballroom
4:00 PM – 5:00 PM Exhibitor Teardown, Grand Ballroom
I was more than a year into my podcasting journey before I discovered this hack that exploded that turned listeners into subscribers (and subscribers into customers).
The “”secret sauce”” is this: episode-specific opt-in offers. Listeners love them and they convert like crazy.
In this session I’ll show you what they are, how to create them and set them up, and best practices to see massive results. Podcasting is time-consuming; stop on by to learn how to maximize the return on your podcast investment. – Nick Loper
4:45 PM – 5:00 PM Break
– Can you make money self publishing?
– How to get help along the way?
– What are the greatest pitfalls along the self-publishing path?
– Self-publishing versus traditional routes.
– Best advice from those who’ve been there.
Bring your own questions and walk away with actionable information about the self-publishing process. – Barbara Friedberg, Austin Netzley, David Auten, John R. Schneider III, Valerie Rind
What to expect:
– How to find topics that people are searching for and ones YouTube will promote for free.
– Creating titles and thumbnails that encourage clicks.
– Reading your audience and making corrections to your strategy.
– Transitioning from blogging/podcasting to video.
– 3 keys to converting views into subscribers.
– Making money outside of Adsense (YouTube ads)
– Gear, software, and settings recommendations for any budget. – Mike Moyer, Lauren Moyer
5:00 PM – 7:00 PM SoFi #FinCon15 Bowling Happy Hour [RSVP], Strike City Bowling Alley (210 East Trade Street)
5:45 PM – 7:45 PM FinCon Microbrew Tour, sponsored by Payoff [RSVP], The Westin Charlotte Lobby
8:00 PM – 10:00 PM Ignite FinCon, sponsored by Payoff, Mint Museum Uptown (500 South Tryon Street)
7:30 AM – 6:00 PM Check-In, Grand Promenade
7:30 AM – 8:30 AM Networking Breakfast, sponsored by Upromise GoalSaver, Grand Promenade
8:30 AM – 9:00 AM Keynote: Tess Vigeland, Providence Ballroom
9:00 AM – 9:45 AM Keynote: Kabir Sehgal, Providence Ballroom
9:45 AM – 10:00 AM Break
10:00 AM – 12:00 PM Community Service Project, sponsored by T. Rowe Price, Grand B
In this enlightening breakout session, Brittney will show you exactly how she built her very first online product and provide you with the strategies you must know to create products for your own financial planning business.
Attend this breakout session and learn how to:
-Design an online product that your ideal clients would actually purchase.
-Leverage tools and apps to build your product efficiently and effectively.
-Create a marketing game plan to spread the word about your product to create passive income for your business.
– Brittney Castro
Donna Freedman frugal-hacked so relentlessly she never found time to get insurance quotes that would have saved her $3,500.
Abigail Perry spent $1,200 on pots and pans designed to cure her restaurant habit. She still hardly ever cooks.
We goofed. We admitted it. And readers appreciate our honesty.
Some PF bloggers scold their audiences’ money mistakes (but ignore their own). Smart PF bloggers write about their shortcomings and explain what they learned from them. Learn how admitting your goofs will:
• Increase credibility (really!)
• Build community
• Establish a valuable resource for readers
Create a reputation for real-life money management vs. perfect-world scenarios and readers will come back.
–Admitting mistakes is an art; here’s how to do it
–What NOT to admit
— Avoid defensiveness, create dialogue – Donna Freedman, Abigail Perry, Liz Weston, Cameron Huddleston
Choose what technology you need and don’t need to run a pro webinar
Prepare for your webinar to ensure engagement and an in-office standing ovation
Sell on a webinar effectively without giving up your dignity
Market your webinar so you have a packed house
Set up & in your webinar without a hitch
Build relationships after your webinar to build trust and rapport – Omar Zenhom
10:45 AM – 11:00 AM Break
Are you ready when someone searches for you on Google? If not, you could be costing yourself opportunities. This is especially true in today’s social age.
3 years ago when Ryan searched for himself on Google for the first time, what he discovered shocked him. He was costing himself opportunities.
In this session, Ryan will share with you what he found in his Google results and the steps he’s taken to overcome those initial search results while growing his personal brand along the way.
If you’ve ever wondered about how to grow your personal brand, this session is for you. You will leave with an understanding of how to make a good first impression even while you sleep. – Ryan Rhoten
1. How the Media currently works and why it’s easier now to get attention.
2. How to identify a media niche that gets producers interested in you
3. How to create the “”one line”” pitch to pique attention and separate yourself from others.
4. How to find TV & Online producers in your area
5. How to quickly craft a segment that ties in current events – Ebong Eka
With no major sponsors, marketing budget, or media coverage, (until the very end); in 12 months, the Challenge attracted 15,000-women from all 50 states and 38 countries through grassroots efforts.
Participants will learn how to create, implement and market a successful movement that results in a significant increase of their online and offline community.
– Tiffany “”The Budgetnista”” Aliche
1:30 PM – 2:45 PM One-On-One Mentoring, sponsored by Chase, Providence Ballroom
2:00 PM – 4:00 PM Community Service Project, sponsored by T. Rowe Price, Grand B
2:45 PM – 3:00 PM Break
* Tips for raising your rates over time.
* How to improve your writing so that you are worth every penny you ask for.
* Strategies for boosting your reputation and visibility so the gigs come to you.”” – Miranda Marquit
What if you could confidently charge what you’re worth? What if you could raise your rates without scaring away clients? And what if you could attract the clients that were willing to pay for it?
This session will teach you how to raise your rates confidently and earn more as a freelancer. As a freelancer, Stephanie has doubled her client rates, coached other freelancers on raising their rates and wants to help you do the same. – Stephanie Halligan
Join Farnoosh Torabi of So Money, Joe Saul-Sehy of Stacking Benjamins, Joshua Sheats of Radical Personal Finance, Josh Elledge of the SavingsAngel Show and David Stein of Money For the Rest of Us as they share details of how they monetized their podcasts.
Get the nitty-gritty on what’s working in podcast monetization from advertising to affiliate marketing to donations to selling premium content. – J. David Stein, Farnoosh Torabi, Joe Saul-Sehy, Josh Elledge, Joshua Sheats
·Choosing to self-publish or finding a traditional publisher
·Shopping for a literary agent
·Writing a successful book proposal
·Choosing your subject matter and finding your specific voice
·How to leverage PR, social media, and the blogosphere to promote your book
Moss’ years of media experience – including a stint on The Apprentice, frequent appearances on national TV, and as longtime radio host on Atlanta’s News/Talk WSB – makes him uniquely qualified to offer strategies on working with the media. – Wes Moss
3:45 PM – 4:00 PM Break
After the presentation you’ll have a better media presence and consequently, improve your chances of people asking to hire you! – Joe Saul-Sehy
Takeaway: Attendees will be able to formulate content that solves their audience’s pain points – Ginger Dean
We’re not talking about publishing guest or sponsored posts chock full of links. We’re talking about writing engaging, entertaining articles that drive traffic to your site and leave brands wanting more.
In this session we’ll be sharing how to promote products and services to your audience in a way that entices them to learn more. We’ll share how to exert your influence to help brands reach their goals so you can reach yours.
Takeaways will be: how to write a sponsored post that your readers will love, best practices for promoting sponsored content, how to pitch yourself, how to determine your price, and how to keep the brands coming back for more. – Jim Wang, Toni Anderson
Last fall the old-school Internet brand About.com launched a major rebrand and redesign that not only made its 3.5 million pages of Expert content more visually appealing, but also organized and analyzed the data and reader trends associated with the site.
The relaunch also included hiring a bevy of new writers with surprising beats and areas of expertise. Some of these new Experts included a Bitcoin writer, Paying for College Expert, Financial Planning Advisor (also a former “Apprentice” contestant), a Crowdfunding guru, and a Mortgages rock star, just to name a few!
In this co-presentation, hear from About.com’s VP of Data Science, Dr. Jon Roberts, and General Manager of About.com’s Money Channel, Mike Jones, on how to source expert financial content, in addition to what specific trends the About.com team found when combing through those 3.5 million pages of Expert content. Other key takeaways will include:
• The most popular search terms/interest areas for consumers seeking financial content on the web.
• How to create more compelling money related content.
• Bigger trends related to finance publications, writers and experts.
• How to build a better community and loyal readership around your personal brand or publication.
• Using social to promote content and improve brand visibility. – Mike Jones, Dr. Jon Roberts
So how do you break through the clutter? Many writers won’t like to hear it, but the answer is simple: Marketing.
In this panel, three veteran personal finance editors will share practical, concrete advice on how to market yourself and your ideas in ways that editors can’t resist and that will keep them coming back for more.
The discussion will be led by Miranda Marquit, author of “Confessions Of A Professional Blogger” and 2014 Plutus Award winner for Best Blog Contributor Or Freelance Writer. – Matt Schulz, Victoria Araj, Miranda Marquit, Jason Steele, Brandon Turner
4:45 PM – 5:00 PM Break
Thomas’ session will show you how he took a seemingly mundane topic – college study advice – and built a channel with over 55,000 subscribers and 1.5 million views in one year.
You’ll walk out of this session knowing:
– How to craft interesting videos that get watched and turn viewers into enthusiastic subscribers
– How you can leverage topical “”intersections”” to make your channel stand out from the crowd
– What you can do to integrate video perfectly into your website and attract visitors from YouTube
– Thomas’ video-creation and marketing process, gear & apps, and influences you can learn from – Thomas Frank
7:30 PM – 9:00 PM The 6th Annual Plutus Awards Sponsored by Fidelity [RSVP], Providence Ballroom
9:30 PM – 11:30 PM After Party Sponsored by Republic Wireless [RSVP], Rooftop 210 at EpiCentre (210 East Trade Street, Suite B320)
8:00 AM – 12:00 PM Check-In, Providence Promenade
8:00 AM – 9:00 AM Coffee Break, Providence Promenade
Participants would learn how to harness the power of community so they can launch their projects and grow their businesses. More specifically they will learn:
How to Network Without Feeling Like a Loser
How to Get Over the Fear of Asking for Help
What They Can Do After FinCon to Maintain Relationships
– Amanda Abella
• Best practices to improve monetization strategy
• Building content that “sells”
• Creating quality volume
• Setting revenue goals and work backwards to meet them
• Replicating successes site-wide
Attendees will walk away with concrete steps they can immediately take to improve their site revenue. – Beta Karimzadeh, Casey Bond, Erin Chase, Kyle Taylor, Mark Ly
9:45 AM – 10:00 AM Break
The likely answer: you know the what and why, but you’re unsure of HOW to take that first step. It’s time to learn how to successfully manage online content, market your firm, and grow your business.
We’ll cover how to implement online marketing strategies across the board — from developing processes necessary to produce content for an engaging blog to managing your social media and email marketing in a way that won’t make you (or your network) tired of your own online voice. We’ll also walk through how to connect with media and influencers, and the right way to outsource content management and marketing tasks to talented freelancers. – Kali Hawlk
Media training improves your ability to speak in any situation by determining message points and working to perfect their delivery. It builds your confidence as a speaker, helps you learn how to present yourself professionally without getting tongue-tied and how to take control of nearly every situation –be it at a keynote podium, during a webinar or on TV.
Some takeaways from media training include:
* The difference between repetition, redundancy and reinforcing your message.
* Unless you’re actually appearing on “”60 Minutes”” or “”Dateline,”” nearly all interviews are not “”gotcha”” journalism so relax
* Clothing choices that help to present a professional appearance – Leah Ingram
Come and learn what it takes to be able to fulfill your dream of working full time online all while raising a happy family.
– Mark Greutman, Lauren Greutman