Watch Carl Richards’ Keynote from 2015
Establishment is out. Experience is in.
Standing firm at the epicenter of this evolution is FinCon – the world’s largest Financial Content Expo – helping hundreds reach millions with a positive money message.
September 21st-24th, 2016
Four days of discovery, business, learning, and connecting with your peers. Begins Wednesday evening with a welcome reception.
Sheraton San Diego Hotel/Marina
All conference events on-site at this relaxing hotel – your gateway to the sights, sounds, and experiences that San Diego has to offer.
FinCon: Where Money and Media Meet
On September 21-24, 2016 an energetic community of money media nerds will descend on San Diego, CA for a weekend of connecting and learning. Will you be there?
Attendees connect with others in the community, learn to create, promote, and profit from compelling online content, and discover new trends in personal finance and investing.
[Watch the Highlights from #FinCon15]
The concept of “inbound marketing” has existing for years in other industries, and now it’s coming to the world of financial advice.
- How will you connect with your next wave of clients?
- When someone searches for you online, what will they find?
- When a consumer is looking for an advisor online, will they even find you?
- If a consumer searches for the solution to their problems, do you come up as the answer they’re looking for?
Advisors looking to supercharge their online marketing efforts will walk away knowing:
- How to start a blog, and leverage it to grow your brand and level of influence online
- Ways to use video to establish trust with prospective clients
- What it takes to use a Podcast to grow a successful advisory firm
- And more!
What You’ll Learn
You’ll learn how to craft compelling money-related digital content for your blog, social accounts, podcast, and video channel – part of this process is learning what’s current in personal finance, deals, and investing.
You’ll learn how to establish your online platform. You’ll also learn to get your quality content in front of more of the right people using the latest in marketing, branding, networking, SEO, and community-building best practices.
You’ll learn from the proven experts exactly how to earn money by freelancing, pairing your content with relevant advertising, leveraging your influence, getting clients, and creating your own products and services.
2016 Keynote Speaker
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and site, ClarkHoward.com, show you ways to keep money in your pocket.
As a successful lifelong entrepreneur, media star and best-selling author of ten books, the Atlanta-based “consumer champion” is dedicated to helping Americans of all means get ahead in life.